Position Overview
The Sales Manager – MICE/Event Planner is responsible for driving event- related business opportunities, building strong relationships with corporate and event clients, and maximizing revenue across Meetings, Incentives, Conferences, Exhibitions, and social functions.
This role requires a strategic, detail- oriented professional who excels in client service, event planning coordination, and proactive sales activities to represent Mövenpick’s premium hospitality service.
Key Responsibilities
Planning & Organizing
Coordinate closely with Event Management Team for pre- and post- event meetings to ensure smooth operations
Develop and maintain a strong database of MICE clients for future business opportunities.
Arrange site inspections, venue show- rounds, and host familiarization trips for potential MICE clients.
Ensure selling strategies and rate guidelines are strictly followed during negotiations.
Plan and execute sales trips, trade shows, exhibitions, and MICE promotional events as directed by DOSM
Operations
Solicit and service MICE groups, including corporate meetings, product launches, weddings, and large- scale events.
Work closely with Events Management, F&B, Front Office, and Banquet teams to ensure seamless execution.
Maintain minimum weekly sales activities (approx. 25 client calls/visits, 2 client entertainments)
Prepare proposals, negotiate contracts, and close business for meetings and events.
Respond to all business inquiries within 24 hours
Provide sales leads for other Mövenpick hotels when appropriate.
Identify new prospects, conduct competitor research, and develop sales action plans for existing and potential accounts.
Monitor account performance, revenue, and market trends; share intelligence with DOSM
Attend the start of key events for accounts handled to ensure client satisfaction
Client Relationship Management
Conduct Thank- You calls and letters after events, ensuring post- event follow- up and future business development
Build strong, positive relationships with corporate clients, event planners, wedding organizers, and travel trade partners.
Maintain updated client profiles, event histories, and contact databases.
Administration
Attend departmental briefings, sales meetings, and communication updates.
Submit weekly sales activity reports and event progress updates to DOSM
Prepare forecasting, sales reports, and pipeline updates when required.
Ensure all account information, contracts, and communication are accurately maintained in the CRM system.
