Operation Planning
Annual & Rolling Sales Planning
Working with KAM team to allocate sales targets by channel/account in alignment with company goals.
Conduct quarterly/monthly rolling revisions based on updated performance, market dynamics, and strategic direction.
Develop annualy Bussiness Plan, Sales Plan aligned with BOD’s objectives & expectations.
• Trade Activities Planning
Build Full- year Detail Trade Activities Plan covering all activites: promotion, rental, display, activations, POSM, and channel- specific initiatives.
Working with Customer’s Brand team, KAM to ensure the plan is aligned across functions.
• Budget Planning
Based on Bussiness Plan, Develop the annual and quarterly Trade Marketing Budget.
Propose budget allocations for promotions, POSM, displays, and activities based on business priorities.
Ensure spending alignment with forecast and business strategy.
• Demand Forecast & Supply Coordination
Ensure inventory readiness for trade promotions and seasonal peaks.
Work closely with Customer to forecast products demand.
Coordinate to secure timely stock availability and avoid shortage or overstock.
Management & Performance Tracking
• Sales Performance Management
Work closely with KAM/Sales/Warehouse teams to track progress and ensure target achievement.
Take ownership of the sales target and present performance results to BOD and Customer.
• Trade Execution Management & Budget Controling
Manage trade marketing budget, monitor spending progress, and ensure compliance.
Monitor Brand’s coverage, visibility, and in- store execution.
Prepare detailed budget reports, reconcile data with Finance/Accounting, and track actual vs. planned spending.
Oversee execution of Trade Marketing activities to ensure full compliance with approved mechanics.
• Inventory & POSM Management
Oversee POSM planning, allocation, stock levels, and usage across channels.
Manage inventory availability to ensure sufficient stock coverage across warehouses.
Ensure POSM efficiency and accurate tracking.
Coordinate with Supply Chain/Planning teams to minimize out- of- stock and overstock.
• Performance Analysis & Improvement Proposals
Analyze sales performance, category trends, and effectiveness of trade activities.
Provide insights and propose improvement plans to optimize growth and ROI.
Others
• Market Overview
Conduct research on potential new categories or new business areas upon BOD request.
Provide early warnings and opportunities based on market dynamics.
Prepare feasibility reports, benchmarking, and recommendations.
Monitor and update market information, competitor movements, category trends, and pricing.
• Additional Responsibilities:
Perform other tasks assigned by the BOD to support business growth and strategic planning.
