About PATI Group
We&039;re on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high- quality products that inspire our customers to optimize their physical, mental, and intellectual potential
PATI is a fast- growing E- commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.
As we continue our rapid growth trajectory, we&039;re seeking a visionary Marketing Manager (DTC e- Commerce Business) to lead our marketing efforts and drive us towards these goals.
Job Summary
Are you ready to take the lead in scaling a high- potential e- commerce brand to the next level?
This is a unique opportunity for a data- driven, results- oriented marketer who thrives in a fast- paced, growth- focused environment and is ready to make a real difference.
PATI Group is looking for a Marketing Manager to spearhead our Direct- to- Consumer (DTC) growth across the Men’s Health and Women’s Health collections. In this high- impact role, you’ll take full ownership of end- to- end DTC performance, and be the strategic driver behind our ambitious goal of reaching $50M in annual revenue within the next 2–3 years.
Core Responsibilities
Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.
Team Growth: Collaborate with Marketing Operations team of 2- 3 to drive DTC growth by 2025.
Agencies Management: Manage performance agencies (Email, Google Ads, Amazon) to drive growth.
Requirements
Must- Have Requirements
Experience: Minimum 10 years of hands- on experience in DTC e- commerce marketing with a proven track record in performance growth.
Master&039;s degree or MBA in Marketing, Business Administration, or related fields.
Website & Landing Page Execution:
- Familiar with Shopify & landing page builders like: Gempage, Replo, PageFly.
- Candidate must be willing and able to build landing pages & configure website on your own.
Candidate Type: Plug- and- Play candidate only; no room for "potential" candidates with no practical experience.
Solid grasp of budget planning and allocation- able to manage ~1 billion VND/month efficiently.
Demonstrate strong action- oriented thinking (HOW) and strategic thinking (WHY) in decision- making.
Must be comfortable with performance analysis; good mental math is a plus.
Technical Skills: Hands- on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
Behavioral Competencies
Discipline: High level of discipline with zero tolerance for undisciplined behavior.
Mentorship: Ability to lead by example and develop junior team members into high performers.
Data- Driven Decision- Making: Ability to make unemotional, logic- based decisions, while leading with authenticity and empathy.
Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
Psychological Understanding: Understanding how performance creatives work for each ad platform.
Integrity: The No. 1 required quality.
Nice- to- Have Requirements
Technical Skills: Experience with Klaviyo and marketing automation tools.
Growth Experience: Experience working in hyper- growth environments or startups scaling from Series A to Series C.
Regional Experience: Experience with U.S. or EU e- commerce markets.
Compensation and Benefits
Income: Up to 70,000,000 VND per month + incentive based on performance (open to negotiate).
Performance Bonuses:
Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
Equity Offer: Potential to transition into a Head of Media / Marketing Director role with an equity offer.
Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K- $3K are paid monthly.
Team Management
Reports to: CEO.
Career Path: Potential promotion to Marketing Director based on performance.
Current team dynamic: 3 Marketing Operators, working with cross- functional Community & Affiliate team and 4 performance marketing agencies.
Expected team size by 2026: 5- 6 Marketing Operators (3 Assistant Managers and 3 Senior Associates).
Working Location
On- site, 18 Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.
Working Hours
(Make sure you have read and agreed to our working location and hours, including joining our Saturday activities.)
Monday- Friday: 8:30 AM to 5:30 PM, with 1- hour lunch break.
Saturday (Culture Day): 6:30 AM to 09:00 AM. We kick off Saturdays with team runs and weekly reflections- mind, body, and momentum aligned.
