JOB DESCRIPTION
We are looking for a strategic and hands- on Marketing Executive who will drive product and service marketing initiatives from planning to execution. This role focuses on understanding customer needs, positioning products/services effectively, and delivering integrated marketing campaigns that support brand growth and sales performance.
Key Responsibilities:
Conduct competitive analysis, market research, and customer segmentation. Support go- to- market (GTM) strategies for new product/service launches. Monitor market trends, competitor activities, and customer feedback to identify opportunities.
Build and maintain product marketing assets (brochures, sales kits, pitch decks, FAQs).
Develop product/service positioning, messaging, and value propositions aligned with market insights.
Plan and execute marketing initiatives & integrated marketing campaigns across digital and offline channels for new products and services.
Track and optimize campaign performance based on KPIs (lead generation, conversions, awareness, etc.).
Develop content for product/service landing pages, blogs, social media, emails, and sales materials. Collaborate with designers and content creators to produce engaging marketing materials.
Plan & execute partner marketing activities, co- branded materials, and joint campaigns.
JOB REQUIREMENTS
Experience with basic design platforms: Canva/Figma/Capcut. Advanced design platform (Adobe Suite etc.) is a plus.
Experience in product growth or technologies (AI/Blockchain etc.) is a plus.
Excellent communication and copywriting skills (English/Vietnamese).
Bachelor’s degree in Marketing, Communications, Media, or a related field.
2–4+ years of experience in product marketing, service marketing, digital marketing, or related roles.
Excellent organizational and multitasking skills with the ability to meet deadlines.
Experience with social media management tools and performance marketing.
Experience in coordinating cross- functional teams and managing multi- channel campaigns.
COMPENSATION & BENEFITS:
🎯Flexible working regime and health care:
Flexible timekeeping (from 8:00- 9:00 to 17:30- 18:30)
01 hour paid leave per day for women having children under 12 months
A flexitime allowance of 90- 180 minutes per month for employees
Minimum 14 paid leaves per annum for all employees after probation
01- day remote work per month
Social insurance, health insurance, unemployment insurance and MIC care insurance
🎯Transparent and fair benefits:
13th- month salary
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company
Work performance review 2 times/ year (in April and October)
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law
Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
🎯Dynamic environment and open culture:
Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
Socialize with colleagues through monthly Happy Hour
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset
Year- end party, sports day, yearly company trip and quarterly team building,...with a generous budget
🎯Strong learning culture:
Working opportunities with technical gurus who built and operated world- class applications with millions of users
Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
