RMIT University Commitment
RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold to the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.
Why RMIT University Vietnam?
RMIT Vietnam has been honoured with the respectable HR Asia Award as Top Employer To Work For in Asia. To find out more about RMIT Vietnam and our current vacancies, please visit our website: https://www.rmit.edu.vn/careers
RMIT Vietnam is committed to excellence, innovation, and social responsibility. We welcome applications from qualified and passionate individuals who share our values and vision. RMIT University has a global reputation and ranks 125th globally and 10th in Australia in QS World University Rankings 2026. To learn more about our rankings, please check out our latest facts and figures here Reputation and rankings- RMIT University
Your role
It is also this role’s responsibility to maintain and update best practice content on the website that is simple, accessible and helps achieve acquisition targets as well as enhance customer experience, under supervision.
The Digital Marketing Coordinator is responsible for managing task requests, content optimisation and publishing for the portfolio and relevant University stakeholders. Digital Marketing Coordinator will advise on content management, best practice web guidelines, implementation of the adobe- marketing suite to improve user experience on RMIT digital assets, web statistics analysis and search engine optimisation under supervision.
Reports to: Web Marketing Manager
Key Accountabilities
- The Digital Marketing Coordinator is the main point of contact for RMIT web enquiries for public site web publishing enquiries.
- Role model the RMIT values and be an active member of the Web team.
- Manage, priorities and complete content change requests with management of stakeholder relationships. Manage the work queue and BAU publishing on RMIT public and staff website.
- Undertake content remediation, including content archiving and deletion, content mapping and content improvement.
- Be part of a team of motivated, engaged and professionals who are proactive advisors and deliver outstanding digital support to the university through industry- leading web capability, delivery agility and a team culture.
Marketing and Content Architecture and Management
- Improve RMIT Vietnam website for Search Engine Optimisation.
- Provide best- practice advice and training to a range of internal stakeholders;
- Coordinate with internal stakeholders to ensure content quality, relevance and accuracy;
- Maintain and improve working processes and Web guidelines;
- Participate in the delivery of web projects, new initiatives, supporting key stakeholders across the university.
- Continuously suggest marketing content improvement based on customer insights;
- Undertake content remediation, including content archiving and deletion, content mapping and content improvement.
- Project management of small web team project
- Develop new marketing content whilst following RMIT guidelines and policies; digital best practices, digital accessibility, information architecture, as well as user and customer experience digital best practices.
- Coordinate, publish, test and optimise the public website content to improve user experience and ensure that content remains up to date.
- Assist with performance marketing and event team landing page builds and optimisation for paid campaigns.
Monitoring and Evaluation and reporting
- Monitor customer journey and measure outcome based on agreed goals and KPIs;
- Produce concise analytical reports, and advise of new approaches to enhance customer experience through RMIT Vietnam Website;
- Provide data insight to optimize online promotion activities and campaign performance;
- Provide other support as defined by the Marketing Web Manager.
- Provide support and guidance to other members of the Web team.
