Important note
In- depth knowledge of laptops is essential for this position. You should be able to understand and analyze laptop specifications, provide consultation on purchasing decisions, and troubleshoot issues related to these products.
Let&039;s have a look at the job in general
The Technical PR Specialist&039;s role is to create the most favorable opinion of the ASUS brand and ASUS Consumer products by effectively demonstrating their strengths- and creating awareness, especially among tech media and the public. This role will be key to growing the B2C laptops of the ASUS Systems Consumer. You will report directly to the Consumer Marketing Manager.
What are you expected to do?
In your daily duties, you will:
• Responsible for product training to internal Sales Marketing team and customers, including training organization, materials, and presentation content
• Collaborate with internal teams to develop the content of sales tools collaterals (sales kit, datasheets, e- DM, product guide, spec sheet, …), website product pages and success stories
• Be an opinion leader among media (especially tech media) and an expert for B2C laptops product lines. Know how to differentiate ASUS products in the market
• Efficiently manage product samples for promotional purposes, B2C customers, monitor their effectiveness, collect feedback and oversee display facilities
• Support in organizing MKT events such as technical seminars and presentation preparation for launch events
• Perform product testing and identify the products KSF/USP to develop the sales and marketing materials
• Support PR team in the development & execution of Corporate PR & PR pitching plan and managing PR crisis.
• Build up strong relationships with media and be in charge of content development for ICT media
We are thrilled if you own the following qualities
• Ability to articulate the value proposition of our product/service offerings
• Must understand basic PR techniques and product positioning
• Deep knowledge and passion for the IT industry, products, and latest technologies
• More than 2- year experience in the same position (Technical PR / Product trainer…). Or previous PR experience in the Tech industry or technical/customer service roles.
• Excellent writing and communication skills
• Ability to manage time and juggle multiple priorities to execute high- quality deliverables;
• Fluent in English
• A good understanding of the B2C market is a real advantage
• Proficient in Microsoft PowerPoint and Excel
• Able to work independently and under pressure
• Strong knowledge of Cinebench, 3D Mark, PC mark, HWmonitor, Stable diffusion, UL Procyon
• Great sense of responsibility
What makes you an outstanding profile
• Consumer- oriented
• Passion for technology & innovation
• Results- driven
• Product storyteller
• Organized
• Effective communication
How you prospect your future at Asus
ASUS is also a great place to grow and shape your career. Explore the career journey of Technical PR:
From Technical PR to Senior PR or PR manager.
We&039;re happy to offer our employees the following benefits
Great performance makes great income! To the team of ASUS, you will get:
• Health & wellness with health insurance & annual health check
• Competitive income with 13th month salary; quarterly bonus based on performance
• A Dynamic environment with positive teammates & growth mindset culture
• Company trip, team building & other benefits
