Brand Manager

Summary:
This role is responsible for supporting Head of Portfolio Management to translate business and marketing objectives into strong product portfolio (Merchandise & CPG) to meet the needs and preferences of customers and maximize profitability. This role also assists in the identification of emerging consumer trends and partner with Product Innovation to create a pipeline of delicious, good value for money, profitable, branded products that address key opportunities.
Responsibilities:
Product Portfolio Management (Merchandise & CPG)

Analyze sales data and market research to build understanding of competitors’ activities, customers’ need & preferences, propose interventions, develop strong product portfolio to deliver sales target, increase customer satisfaction and loyalty.
Develop product roadmap to ensure they align with the overall product strategy and brand positioning.
Regularly review, consolidate, and analyze performance of individual products and the overall product mix to propose which products to keep, which to replace and which to add to optimize sales and profitability

Commercial

Build plans, calendars and budgets for all product categories including product positioning, target audience identification, pricing strategies.
Plan & implement product specific marketing campaigns, track and analyze product campaign effectiveness, utilize metrics and analytics tools, and provide recommendations for continuous improvement.
Understand competitors’ activities, customers’ need & preferences based on sales data and market research, propose value proposition for all product categories to drive commercial success, achieve profitable product, category and market share growth.

Cross- functional Collaboration

Work closely with Supply Chain to ensure Merchandise products provided by vendors are in accordance with the product strategy, quality standards and customer expectations.
Build and maintain strong relationships with key stakeholders, including internal teams, external vendors and industry partners, to support product marketing initiatives

Consumer Market Understanding

Stay abreast of industry trends, market dynamics, changes in consumer behavior and regulatory requirements related to Merchandise & CPG and incorporate relevant insights into marketing strategies and product development efforts.
Understand competitors&039; products, marketing strategies, target audience, positioning within the market to identify market gaps or opportunities

Ability to move products from ideation to commercialization
Ability to build trust and influence broad range of stakeholders – internal, external
Highly collaborative with the ability to work cross- functionally and build relationships with stakeholders at all levels for Merchandise & Consumer package marketing initiatives
Experience across consumer insights, product marketing, product development, store marketing.
Strong analytical skills with the ability to interpret data and market research to drive strategic decision- making for Merchandise & Consumer package items
Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages and presentations for tea & others products
Product roadmap development and menu management
Proven track record of building strong product portfolio and driving business results
07+ years of experience in multi- unit retail, FMCG industry, with an emphasis on Merchandise & Consumer package products.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast- paced, dynamic environment

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-10-21 03:30:04