User Operation Manager – Gaming Platform (WhatsApp Channel)

Project Coordination & Strategy Development
Responsible for building the user operation system for the WhatsApp gaming platform, defining objectives and strategies for each stage of the user lifecycle (acquisition, activation, conversion, retention, re- engagement, and virality);
Develop and implement a VIP tiering model and differentiated, refined operation plans to enhance the lifetime value (LTV) of high- value gaming platform users.
User Engagement & Conversion Activation
Improve WhatsApp message open rates, user interaction rates, and conversion rates.
Design and optimize content delivery rhythms for users of different tiers (e.g., holiday greetings, achievement celebrations, limited- time promotions, reactivation campaigns);
Trust Building & Brand Maintenance
Establish a high- trust user service mechanism for the gaming platform, shaping the brand tone and persona, and strengthening emotional connections with core users​
Handle negative user feedback, establish SOPs for risk control messaging, and maintain a positive community atmosphere.
User Growth & Virality
Design viral mechanisms leveraging social features (e.g., referral rewards, leaderboard competitions, team rewards) to promote user- driven growth; Collaborate with product and tech teams to optimize user journeys and improve the efficiency of user acquisition in private domains.
Data Analysis & Optimization
Monitor key user metrics on WhatsApp (such as retention, activity, and conversion rates), conduct A/B testing and post mortem reviews;
Refine user segmentation and promote automated, precision based operation.

Experience Requirements:
Candidates with experience in driving traffic from social media or self- hosted gaming platforms to WhatsApp are preferred.
Proficient in WhatsApp as an instant messaging tool and its operational practices; strong in WhatsApp content planning;
Over 3 years of experience in user operations, private domain operations, or CRM, preferably with a gaming industry background and familiarity with overseas player behavior;
Skills Requirements:
Strong user insight, content planning, data analysis, and problem- solving abilities;
Excellent cross- functional communication and collaboration skills, with the ability to mobilize resources and drive project implementation;
Fluency in Chinese is preferred.
Preferred Work Style:
Highly sensitive to "user value" and "user relationship management";
Capable of managing complex projects under pressure, with prior experience in leading a team preferred.
Self- driven with a strong growth mindset, willing to experiment and iterate rapidly;

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Cập nhật gần nhất lúc: 2025-09-18 07:30:02