UA Marketing, Global E-Commerce Mobile App

ABOUT THE ROLE
To recognize talent, a Sign- On Bonus of up to 3 months is offered for those joining before November 30th, ensuring you feel valued from your very first day with us.
Crossian is a rapidly growing, technology- driven e- commerce company. Our success is powered by our people. Since starting in 2020, we&039;ve created a fast- paced, dynamic environment that has allowed our team to achieve a cumulative average growth rate of over 1000% in less than three years. Our current goal is to develop direct- to- consumer brands and boost customer lifetime value.
As our UA Marketing Specialist, you will take full ownership of user acquisition campaigns- from strategy to execution- with strong support from our in- house creative, analytics, and product teams. We are looking for someone with proven experience in driving UA for mobile apps, games, or e- commerce, who is eager to apply their skills to scale performance. You’ll leverage major ad platforms such as Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, and more to deliver growth at scale.
WHAT YOU WILL DO

Stay updated on trends in mobile UA ad tech, adapting quickly to new platform features, algorithms, and bidding models.
Monitor and optimize UA campaigns to improve key performance metrics such as CAC, CPA, ROAS, and LTV.
Analyze and report on campaign performance, providing actionable insights for continuous improvement.
Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
Collaborate closely with creative, analytics, and product teams to align messaging and ensure high- impact executions.
Plan, execute, and scale data- driven User Acquisition campaigns across major ad platforms (Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, Affiliate, etc.)

A bachelor&039;s degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
2+ years of experience in UA/Performance Marketing, with hands- on experience running campaigns in apps/games
Familiarity with tracking & attribution tools (e.g., Google Analytics, Appsflyer, Adjust, or similar)
A growth mindset and performance- driven approach — always testing, learning, and iterating.
Strong analytical thinking and ability to extract growth insights from performance data.
Experience in e- commerce or D2C growth is a plus

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1000 depending on capacity)
Sign- on bonus may be considered and applied if you join us before November 30th
A Pantry & a Crossian Cafe stocked with goodies, ready to serve
Global health insurance package for yourself
12 days work- from- home & 12 days of paid annual leave
Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
Clear & transparent career development and promotion opportunities, excel to team lead position within 1- 2 years
Guaranteed 13th month salary
Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws
Quarterly bonus & Year- end bonus as part of our profit sharing program
Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more
General company T&D Program
Well- trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
Full salary during probation

Cập nhật gần nhất lúc: 2025-12-29 07:25:02