Lead concept development and planning for YOLA’s student engagement programs and events. Student engagement includes Star Points redemption and High Score Rewards. Events include (1) internal events (center activities and YOLA Faces recognition) and (2) external, large- scale Marketing- led events for communication and branding. This role proposes ideas and mechanics, coordinates with Purchasing for gift sourcing, aligns execution guidelines with centers, and consolidates results into post- activity reports to ensure consistent delivery across centers.
KEY RESPONSIBILITIES:
Student Engagement Programs (Rewards & Recognition)
Scheme Concept & Planning
Develop concepts, mechanics, and seasonal themes for student engagement programs (e.g., Star Points redemption, High Score Rewards).
Build a program plan (timeline, audience, key messages) and align with brand/student experience goals.
Gift Ideation & Sourcing Coordination
Coordinate with Purchasing on sourcing (options, lead time) to meet budget and timeline.
Propose gift categories/tiers and recognition formats to drive excitement and motivation.
Center Roll- out & Reporting
Communicate program guidelines to centers, align execution requirements, and support Q&A during rollout.
Consolidate results/feedback from centers and produce post- program reports with key learnings and improvement ideas.
Forecast gift demand by campaign and by center; plan procurement and distribution schedule.
Event Management (Internal & External)
Event Planning & Communication
Support event communication with the Marketing team across channels (social, email, in- center materials) and coordinate production/distribution of event assets.
Assist in planning and coordinating internal events (center events, YOLA Faces) and external large- scale Marketing- led events (communication/branding).
Collaborate with internal teams and external vendors to ensure all event requirements are met within budget and timeline constraints.
Coordinate invitations/registration and attendee communications; support participant inquiries to ensure a positive experience.
On- site Execution & Post- event Reporting
Collect feedback and consolidate post- event reports (attendance, highlights, feedback summary, improvement actions; cost notes if required).
Support on- the- day setup, registration, and operations; act as point of contact for vendors/partners/speakers and troubleshoot issues.
Others
Other tasks assigned by the superior
Assist in developing promotional materials such as flyers, posters, and event websites to attract participants.
Organise product demos, promotions, samplings, trade activations, and center openings to attract customers.
