THE COLORIST is the first large- scale makeup collection brand in China, and also one of the domestic most trendy makeup collection brands. After about two years of preparation, the first stores are established in Guangzhou and Shenzhen respectively in 2019, Which made a great influence for the market.
Relying on the keen insight into the international cosmetics trend, THE COLORIST connects the global high- quality makeup brands (foreign brands + domestic trendy brands) and consumption to provide "high- quality, Individual and well- designed" products and aesthetic experience for Generation Z aged 14- 35 (90%) under the iterative model of "large collection + fast fashion speed".
THE COLORIST shops range in size from 100 to 400 sq. ft, with the special color- oriented visual display and great collection size, THE COLORIST rapidly sweeps across the Chinese beauty makeup market as the biggest dark horse in the makeup market, winning several major awards in commercial real estate and new retail industries.
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Sales Management:
• Track the performance and regularly do data analysis and improvement;
• Based on the monthly target issued by the headquarters, manage the store sales and profit indicator;
• Control cost and maintain sensitive analysis of competing products.
Store Management:
• Pay attention to the shopping environment and store safety before and after the store, and effectively manage the safety of store assets.
Product Management:
• Responsible for inventory management such as daily inventory and product expiration date checking;
• Develop a loss prevention plan to reduce store losses;
• Analyze store product data to plan improvements and increase sales.
Display Management:
• Inspect and manage the display of goods according to the display standard, supervise the implementation of store display work, and feedback on problems.
Training Management:
• Responsible for the training and ensuring service management of store personnel, managing customer service feedback, and flexibly handling customer complaints to maintain brand
image.
Financial Management:
• Formulate anti- theft measures to supervise the implementation of the store.
• Follow up and deal with the payment and tax work in the store;
• Supervise the security of the payment and self- inspection of the store;
Personnel Management:
• Responsible for the selection, use, teaching, and retention of store employees;
• Ensure the staffing of the store, and the construction of the store personnel echelon in, timely training the company&039;s standards and systems to the store staff;
• Supervise the implementation of the work, timely summary, feedback, and optimization suggestions.
Cultural Management:
• Deeply understand the company&039;s information policy;
• Promote and implement the company&039;s corporate culture;
• Build a good store culture to achieve simplicity and efficiency.
Recruitment and Training of new retail staff
