JOB DESCRIPTION
Campaign Planning & Strategy
Oversee execution timelines, deliverables, and quality standards across departments (Creative, Business Develop, Account, Finance, etc.)
Campaign Management & Coordination
Monitor campaign progress and update relevant tracking files.
Propose creative content directions and KOL/KOC/Influencer pairings that align with product positioning and target audience on platforms like TikTok Shop.
Lead the strategic planning of influencer marketing campaigns based on brand goals, customer insights, and social commerce trends.
Work closely with clients and internal stakeholders to manage expectations and optimize results.
Prepare campaign briefs, approve creative concepts, and ensure alignment with client KPIs (traffic, ROAS, conversion...).
Collaborate with Creative and Creator teams to develop storytelling formats, visual direction, and platform- tailored content ideas.
Insight Analysis & Trend Monitoring
Monitor industry and platform trends (TikTok, Shopee Live, etc.) to continuously update planning approach.
Analyze past campaign data and customer behavior to improve planning accuracy and strategic fit.
Maintain and segment influencer database based on performance, niche, and campaign goals.
Performance Review & Optimization
Generate post- campaign reports and extract insights for future improvements.
Measure campaign effectiveness based on predefined KPIs.
Collaborate with performance and media teams to align influencer planning with overall marketing funnel.
REQUIREMENT
Background:
At least 2- 3 years of experience in a similar role at a digital agency or e- commerce/digital- focused company.
Bachelor’s degree in Marketing, Communications, or related fields.
Familiar with digital marketing platforms (TikTok, Facebook, Google Ads) and e- commerce ecosystems (TikTok Shop, Shopee, Lazada).
Soft Skills:
Creative, detail- oriented, adaptable, and eager to contribute to team success.
Positive and responsible attitude with a willingness to learn and grow.
Able to work under pressure with a solution- oriented mindset.
Good time management, planning, and organizational skills.
Professional Competencies:
Strong written communication skills, especially in supporting proposal and presentation development.
Basic understanding of customer behaviors and current digital market trends.
Passionate about influencer marketing and committed to delivering high- quality work within a collaborative team environment.
Knowledgeable in branding concepts and digital tools for campaign execution.
Proven ability to support project execution aligned with timelines, budgets, and performance indicators.
