JOB PURPOSE
As Senior Expert, Customer Marketing at Techcom Life, you will lead the strategy and execution of value- added offerings that enrich our life and health insurance propositions. You will design and launch services across wealth, health, and well- being that make insurance more relevant, integrated with customer life, and differentiated in the market.
This role is a strategic growth driver in Techcom Life’s ecosystem- led approach, working closely with internal teams and external partners to embed meaningful value beyond traditional insurance benefits — enhancing customer experience, engagement, and long- term loyalty.
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KEY ACCOUNTABILITIES
Strategy & Proposition Development
• Translate customer insights, market trends, and ecosystem opportunities into distinctive offerings that complement core insurance products.
• Establish frameworks for prioritizing opportunities based on impact, customer value, and commercial feasibility.
• Lead development of value- added offerings in key domains: wealth management, health, wellness, well- being.
Partnership & Ecosystem Enablement
• Coordinate internal stakeholders (Product, Distribution, Digital, Technology) to integrate partner offerings into the customer journey smoothly.
• Identify, evaluate, and engage strategic partners (healthcare providers, health tech, wellness and lifestyle brands) to co- create value- added services.
Go- to- Market Leadership
• Drive cross- functional planning and execution for launches, including customer segment targeting, messaging, pricing considerations, and rollout sequencing.
• Ensure offerings are easy to access and understand, with clear customer journeys across digital and offline channels.
Customer Lifecycle & Engagement
• Embed value- added offerings at key lifecycle touchpoints (onboarding, servicing, claims, renewal, and life events).
• Work with Analytics and Customer Experience teams to monitor usage, engagement, and satisfaction — and refine offerings based on real- world feedback.
Performance & Continuous Improvement
• Define success KPIs (adoption rates, engagement, retention uplift, NPS, revenue impact).
• Use data and customer feedback to iterate, scale, or sunset offerings in an agile way.
