Senior Data Analyst (Banking, Card & Loyalty)

We seek a
Senior Data Analyst
with substantial experience in banking, loyalty programs, and card usage analytics. You will take ownership of data analysis across loyalty and cross- sell initiatives, provide business insights, and collaborate with product, CRM, and marketing teams to drive impactful decisions through data. You will play a key role in uncovering customer behavior patterns, optimizing campaign performance, and identifying revenue growth opportunities across digital banking services.

Mentor junior analysts (if any) and contribute to best practices in data analysis.
Ensure data consistency, availability, and business logic alignment across analytics assets.
Define, calculate, and monitor key metrics: retention, engagement, CLTV, churn, and campaign performance.
Support and evaluate cross- sell, up- sell, and reactivation campaigns using quantitative methods.
Analyze card usage, transaction patterns, earn/burn behaviors, and loyalty program performance.
Collaborate with cross- functional teams (Product, Marketing, CRM) to design and evaluate A/B tests, segment analysis, and personalized targeting.
Build and maintain BI dashboards and self- service tools for stakeholders.

Required Qualifications:

Strong data visualization and storytelling skills.
Strong SQL skills and experience working with modern data warehouses (e.g., Snowflake, S3, Redshift).
3+ years of experience in Data Analytics, preferably in Banking, Loyalty, or Fintech.
Business acumen in card/lending products, customer lifecycle, and digital banking journeys.
Excellent communication skills – able to work with both technical and non- technical stakeholders.
Deep understanding of customer behavior metrics and analytics frameworks.
Proven experience working with BI tools such as Metabase, Power BI.

Nice to Have:

Experience in campaign attribution modeling, uplift modeling, or predictive segmentation.
Hands- on experience with Python or R for data analysis or automation.
Leadership or mentoring experience is a plus.
Familiarity with CEP platforms (e.g., Moengage), CDPs, or marketing automation tools.

BENEFITS:

Comprehensive health and accident insurance.
Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
Probation period salary is 100% of the official salary.
Competitive salary package (Base salary and performance bonuses).
A creative and modern working environment.
15 days of annual leave.

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-09-19 04:30:02