The Sales & Retail Operations Manager is responsible for leading all aspects of retail performance — including sales strategy, store operations, visual merchandising, customer experience, and team development. This role serves as the key bridge between corporate strategy and in- store execution, ensuring profitability, operational excellence, and brand integrity across the business.
Sales Strategy & Performance
· Prepare forecasts, business reports, and corrective actions to ensure sustainable revenue growth.
· Work closely with Marketing and Merchandising to execute campaigns, promotions, and product launches effectively.
· Analyze sales trends, store productivity, and customer insights to identify growth opportunities and action plans.
· Develop and implement annual and seasonal sales strategies aligned with company business goals.
· Drive achievement of sales, profitability, and KPI targets (conversion rate, UPT, ATV, margin, sell- through, etc.).
Store Operations & Compliance
· Monitor adherence to SOPs, loss prevention, health & safety, and labor compliance.
· Manage operating budgets, cost control, and expense optimization to achieve store profitability targets.
· Oversee day- to- day retail operations, ensuring all stores meet operational, service, and brand standards.
· Manage store maintenance, facilities, and equipment, ensuring functionality and appearance meet company requirements.
Merchandising & Inventory Management
· Monitor inventory accuracy, stock aging, markdowns, and replenishment to maximize product turnover.
· Lead seasonal merchandising planning and product allocation in collaboration with Buying and Visual teams.
· Ensure visual presentation standards reflect brand identity and enhance customer experience.
· Coordinate with logistics and supply chain teams for stock flow and availability across stores.
Customer Experience & Brand Representation
· Lead loyalty programs and in- store engagement activities to build customer retention.
· Champion customer service excellence to deliver consistent, premium brand experience.
· Handle high- level customer feedback and ensure timely resolution of complaints.
· Monitor NPS and service feedback to drive continuous improvement in customer experience.
People Leadership & Development
· Implement succession planning and internal promotion strategies to develop future retail leaders.
· Foster a high- energy, collaborative, and customer- centric culture across teams.
· Conduct regular performance reviews, provide feedback, and manage performance improvement where needed.
· Recruit, train, and mentor Store Managers and sales staff, ensuring a strong talent pipeline.
Market Awareness & Competitive Intelligence
· Stay updated on fashion trends, local consumer behavior, and competitor activities.
· Provide insights to management for product assortment, pricing, and promotional adjustments.
· Recommend local strategies to enhance market positioning and sales performance.
Sustainability & Brand Standards
· Promote adherence to ethical business practices and brand integrity in every retail touchpoint.
· Support company sustainability initiatives and ensure responsible store operations.
