To support the Sales and RTM teams in:
- Collecting, consolidating, and reporting results on a daily, weekly, and monthly basis to the project manager.
- Monitoring, reminding, and supervising the execution of optimized routes in the market.
- Opening new customers according to the plan after route optimization and reduction of one route per distributor (NPP).
The main objective is to ensure that after route optimization, the sales visit efficiency, outlet coverage, and sales performance remain stable or improve compared to before
Support for New Outlet Opening
Work closely with Sales Representatives (SR), Sales Supervisors (SS), and Distributors (NPPs) to:
- Follow up on SR activities such as approaching, introducing, selling, and closing new customers.
- Build a list of target outlets on new or adjusted routes.
- Record complete customer information (store name, address, phone number, outlet type, visit frequency, first SKUs purchased, etc.).
Ensure new outlet targets are achieved according to weekly/monthly plans assigned by RTM/Manager.
Support and remind SRs to implement trade promotions or incentive programs for new customers (if any).
Route Optimization Monitoring & Follow- up
Daily:
- Check through DMS/Excel or distributor reports to confirm if SRs are visiting routes correctly and meeting required MCP frequency.
- Track optimized routes after one route reduction at each distributor.
- Communicate via phone or Zalo with SRs/SSs when missing visits, skipped outlets, or partial coverage are detected.
Weekly:
- Select key routes to visit the market with SRs/SSs (if assigned) to:
- Record display, inventory, and order situation.
- Collect quick customer feedback on visit frequency and service quality.
- Verify visit performance in reality.
Remind SRs/SSs to complete project requirements including outlet opening, visits, image reports, and outlet data updates
Reporting & Data Consolidation
Daily:
- Note problematic routes (low visit rate, low opening rate, feedback from customers/SRs).
- Update tracking files: visit count, new outlet openings, and route execution status (visited/not visited/partially visited).
Weekly:
- Consolidate weekly reports following RTM/Sales Cap templates:
- New outlet performance (by distributor/route/SR).
- Route execution rate (coverage, hit rate, % MCP visited).
- Key issues and suggested solutions.
Monthly:
Support preparation of monthly summary reports for management:
Highlight top- performing and underperforming distributors/routes.
Compare results before and after route optimization.
