Job Overview
We are looking for a Product Marketing Executive to join our team and drive the growth of AuditIQ. This role focuses on launching, optimizing, and managing the app to maximize reach and user adoption. You will play a key role in developing go- to- market strategies, enhancing traffic, and nurturing user engagement across multiple channels.
Key Responsibilities
Track and provide actionable reports for app performance, app rank, marketing campaign results, and user behaviors.
Perform other tasks as assigned by the manager to support team goals and business growth.
Collaborate with internal teams (content, design, development) to produce high- quality & engaging marketing content & materials, including landing pages, blogs, case studies, media and promotional assets.
Conduct ASO (app store optimization) best practices to increase organic visibility and conversions by implementing keyword research, app descriptions, screenshots and other tactics.
Contribute and execute go- to- market strategies for the app launch, ensuring successful product positioning and market penetration.
Nurture and engage users through owned channels such as email marketing, websites, social and in- app communications.
Conduct market research to identify customer needs, competitors, and trends.
Requirements
Familiarity with web analytics tools (e.g. Google Analytics 4) and product analytics tools is a plus.
Excellent written English skills.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Ability to work collaboratively across teams and manage multiple projects simultaneously.
1- 2 years of experience in Product Marketing. Experience in Shopify apps, mobile apps or eCommerce platforms is a plus.
Design landing pages and websites using drag- and- drop WordPress builders, apply basic SEO, and using AI for content creation is a strong plus.
Analytical mindset with a data- driven approach to problem- solving.
Familiarity with email marketing tools (e.g. Brevo) and design tools (e.g. Figma) is a plus.
Benefits
Agile and drama- free working environment that respects differences and focuses on human development
Youthful and inclusive environment (95% are 9x and 2k)
Exposure to international clients and the latest technology trends.
Team- building events, picnics, and summer trips
5- day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Opportunities to participate in clubs: Football, running, game, etc.
Salary: Up to 14M Gross, reviewed every 6 months
5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage
