Working hours: Monday to Friday, from 9:30 AM to 6:00 PM
Working location
Head Office (38 Nguyen Lam- former District 10) and will transfer to new location after Tet (16 Le Quy Don- former Phu Nhuan District);
Depending on working schedule, might need to travel to other learning centers at Him Lam, Phu My Hung and An Phu.
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Overview
This position supports enrollment growth and brand development for learning centers through the planning and execution of integrated marketing initiatives, working with internal and external parties to ensure marketing activities are well- coordinated, data- informed, aligned with local market needs and achieved business goals.
Responsibilities
Strategic Planning & Execution
Continuously review and improve performance using data, with a strong focus on reducing customer acquisition cost (CAC) and improving lead- to- enrollment conversion.
Turn business growth targets into clear marketing plans with defined milestones, metrics, and outcomes;
Work closely with learning centers and academic teams to ensure marketing efforts convert into actual enrollments;
Own overall marketing performance, delivering qualified leads and measurable enrollment growth across channels;
Marketing Performance, Community Engagement & Partnerships
Plan and execute campaigns aligned with student enrollment cycles, ensuring consistent messaging and brand execution across channels;
Own marketing channels performance, with digital as the primary growth driver and events, community initiatives, and partnerships as scalable conversion levers;
Collaborate with learning centers, schools, and community partners to execute localized campaigns and generate qualified leads.
Define, track, and evaluate marketing success based on lead quality, enrollment conversion, and ROI;
Research, Insights & Market Analysis
Turn insights into practical tests and improvements that increase enrollment results and marketing efficiency;
Use researched insights from parents, students, and customers in general to improve targeting, messaging, and results;
Track local market trends and competitor activities to adjust and enhance marketing strategy, branding, and enrollment planning.
Budget Management, Reporting & Team Management
Manage and optimize marketing budget to maximize ROI and enrollment impact;
Build, develop, and lead the marketing team, including recruitment, onboarding, coaching, and performance management;
Report on growth performance, including overall CAC, conversion rates, enrollment contribution, and campaign ROI;
Set clear processes and standards to ensure consistent execution, measurement, and continuous improvement across the team.
Requirements
Around 4- 5 years of relevant marketing experience with exposure to team leadership or people development, preferably in service- based or education- related organizations;
Bachelor’s degree in Marketing, Business, Communications, or a related field;
Hands- on experience in one or more of the following areas:
Ability to analyze marketing performance and turn data into actionable improvements;
Strong ownership and accountability for outcomes with a solution- oriented mindset.
Strong cross- functional collaboration and stakeholder influence skills;
Digital Marketing and Social Media;
Content Marketing and SEO fundamentals;
Strong understanding of parent and student decision- making in education services;
Clear and effective communication in both Vietnamese and English;
Partnerships/ Business Development.
Offline Events and Community Engagement;
You’ll stand out if you have…
Experience in the education sector (learning centers, schools, training providers), with a strong understanding of parent and student decision- making and local community dynamics;
Experience supporting marketing activities across multiple locations or branches, with the ability to translate central strategy into effective local execution;
Familiarity with local markets and offline- first growth models in education or service- based industries.
Benefits
Compensation
Receive 100% base salary during the probation period;
Mandatory social insurance is fully paid based on actual base salary after probation;
Competitive base salary;
Phone allowance and laptop provided/ allowance for using personal laptop for work purposes.
Employee Benefits
Welcome kit on your first day;
A voucher upon passing probation;
Support for major life events;
Private medical insurance and annual health check;
Special discounts for family and friends on E2 courses.
A voucher for welcome lunch with your team;
Milestone & Performance Rewards
Sherpa Award for outstanding contributors;
Work anniversaries recognition;
Bi- annual performance bonus.
Work- Life Balance
Unlimited paid- leave policy for full- time employees;
Enjoy approximately 2- week Tet Holiday and 2- day off for Christmas;
Fun company- wide events.
Weekly Friday Refreshments;
Department outings twice a year;
Professional Development
Substantial opportunity and training for career development;
On- the- job training to grow your skills;
Access to internal training and sharing sessions.
Advanced studies support for relevant courses or certifications;
