Responsibilities:
IMC Planning (Integrated Marketing Communication)
Responsible for brand management/activation in areas of sponsorship/ partnerships, promotions, and roadshows.
Plan and oversee the budget of assigned marketing campaigns/projects, ensuring expenses of campaign/project are feasible and effective to assist in the said campaign.
Support in the execution of marketing strategies for product & brand publicity.
To assist in driving market awareness and brand presence.
Marketing Management
Generate brand reports every campaign/ month/quarter.
Main liaison for internal counterparts, third- party creative support, suppliers, and distributors in executing campaign or ad hoc project materials, ensuring timely and smooth implementation of marketing activities, and monitoring the performance of the support plans.
Market Research
Responsible for analyzing market trends and data using internal and external secondary research and hands- on primary research to provide perspective to influence the portfolio of products and launches.
Conduct consumer/market research by maintaining an understanding of the market landscape, customer requirements, and mapping competitive activities.
Requirements:
Experienced professional with a full understanding of specialized areas; resolves a wide range of issues in creative ways.
Proficient in spoken and written English and Vietnamese, with good communication, interpersonal, and writing skills.
Works on problems of diverse scope where analyzing data requires evaluation.
Candidate must possess at least a Bachelor’s degree, preferably with a focus on Marketing, Advertising, Communications, Public Relations, and/or Business Administration.
At least 1- 2 years of working experience in marketing is preferred for the senior position.
Benefits:
Fun, dynamic and flexible working environment.
5 working days with 1.5 hours lunch break.
Staff price purchase.
Bonus and salary Increment (Based on performance appraisal).
Team building/Annual Dinner/Birthday Celebration/Birthday Reward.
