We are now looking for a dynamic Customer Relationship Manager (CRM) who will lead customer engagement strategies and drive reactivation, retention, cross- sell, and upsell initiatives through data- driven insights and personalized communication.
About Levents Vietnam
Levents is a fast- growing new- age fashion lifestyle brand rooted in Vietnam with a bold ambition to become a global icon. Our brand resonates deeply with GenZ — blending style, comfort, and culture into every product we create. With a strong omnichannel presence across physical stores and digital platforms like our website, Shopee, TikTok, and more, Levents is building a community that lives and breathes its values.
Key Responsibilities
Customer Data Strategy
Segment customers based on behavior, purchase history, preferences, and lifecycle stage.
Build and manage a centralized CRM system that consolidates customer data from both offline and online channels.
Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e- commerce, POS, etc.).
Customer Insights & Engagement Planning
Design targeted campaigns focused on:Reactivation : Win back lapsed customers.Engagement : Increase frequency among slow- buying customers.Cross- sell/Upsell : Encourage exploration of new SKUs and higher basket sizes.
Analyze customer data to generate actionable insights and build customer personas.
Collaborate with marketing, product, and operations teams to execute these plans effectively.
Develop monthly and quarterly customer engagement plans aligned with business goals.
Campaign Execution & Optimization
Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences.
Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools.
Plan, launch, and monitor performance of CRM campaigns (email, SMS, in- app: Zalo, push notifications, in- store promotions).
Cross- functional Collaboration
Partner with the Product team to inform new product development based on customer preferences and trends.
Support Retail and E- commerce teams in delivering consistent, personalized experiences.
Coordinate with Operations to ensure seamless execution of customer- facing initiatives.
Brand Building & Culture
Foster a collaborative, results- driven team culture.
Act as an ambassador for Levents’ mission to build a global brand rooted in Vietnamese identity.
Be hands- on in daily execution, comfortable working in a fast- paced, startup- like environment.
