• Lead the Customer Audit process to monitor compliance, effectiveness, and partnership quality.
• Develop and execute Joint Business Plans (JBP) aligned with global standards, ensuring shared growth objectives between the company and each customer.
• Create and execute an integrated promotional strategy that defines clear objectives, roles, and performance metrics in alignment with the OPSO program.
• Formulate a Target Group Management strategy to strengthen engagement and performance within existing business segments.
• Monitor customer performance by analyzing contribution margins, sales trends, and market share across major categories.
• Manage in- store visibility programs and display highlights (planning and coordination, not physical execution).
• Design and implement market development initiatives targeting emerging customer groups beyond major trade partners, in close coordination with the Customer Marketing team.
• Oversee the customer P&L, ensuring profitability across categories, key accounts, and budget allocations.
• Manage and optimize customer investment budgets to maximize ROI.
• Develop and deliver in- store activation and communication plans to enhance customer and shopper engagement.
• Define clear deliverables and KPIs for the Field Operations team to ensure excellence in execution.
• Lead the Cell Approach planning process, working collaboratively with customers, category managers, and business unit directors to drive customer- centric execution.
• Lead commercial negotiations with customers, including trade terms, investment planning, and funding allocation, aligned with company strategies and profitability goals.
• Partner with Category Strategy & Planning Managers for category- level input and align customer/channel initiatives with Customer Marketing.
• Generate and leverage shopper and store insights (e.g., layout, traffic flow) to improve customer experience and sales conversion.
• Serve as an active ambassador for both Unilever and the customer, maintaining transparent, collaborative relationships that drive mutual growth.
• Build and nurture long- term strategic partnerships with assigned customers.
• Actively participate in account management forums and cross- functional meetings, contributing to business- wide decisions that enhance overall customer and company success—even beyond one’s direct portfolio.
• Conceptualize and guide the implementation of customer events, ensuring consistency with brand and business objectives.
