Influencer Management:
• Ensure all creator activities align with business goals and affiliate targets.
• Identify gaps in execution e.g. underperforming creators or campaign and implement timely solutions to improve results.
• Track and monitor the team’s performance to ensure month- over- month growth of creators&039; NMV.
Campaign Strategy & Execution:
• Collaborate with the Affiliate team to develop campaign strategies, quotations, and proposals aligned with brand objectives.
• Oversee the full campaign lifecycle from planning to execution, ensuring deadlines and quality standards are met.
Analytics and Reporting:
• Use data- driven insights & recommendation to improve efficiency and results.
• Deliver timely report to manager with outcomes, insights, and improvement areas to manager with actionable plans.
• Analyze key performance metrics (NMV, ROI, engagement, conversion rates).
Influencer Relationship & Retention:
• Anticipate potential issues, provide proactive support to the team during crises, and ensure influencer satisfaction to drive loyalty and performance.
• Maintain and grow long- term relationships with top- tier KOLs.
Team Management & Leadership:
• Set clear performance goals and provide regular feedback to support the team.
• Foster a collaborative, high- performing team environment.
• Lead, coach, and develop influencer executives.
Strategic Planning & Forecasting:
• Lead quarterly and annual planning for influencer activities.
• Forecast creator- driven NMV and set realistic, data- backed performance targets.
Cross- functional Alignment:
• Ensure smooth coordination and information flow between internal stakeholders.
• Act as a key point of contact across departments (Affiliate, Commercial, Media, Production, Finance) to align influencer activities with overall business direction.
Risk Management & Compliance:
• Ensure all influencer content and activity complies with internal policies, platform guidelines, and legal standards.
• Proactively manage risks and establish mitigation plans.
Contract & Documentation Management:
• Manage all paperwork related to KOL onboarding, vendor contracting, and campaign agreements to ensure compliance with company policies.
• Coordinate with Finance and Legal teams to ensure timely processing of payments, invoices, and supporting documents.
• Review, negotiate, and process influencer and vendor contracts, payment terms, and deliverables to minimize risks and protect company interests.
