As Marketing and Communications Manager, I fully comprehend the vision of Six Senses to help people reconnect with themselves, others and the world around them, plus our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky and pioneering wellness. By embracing the Six Senses vision and values, I will deliver an exceptional experience for guests and develop hosts to be the very best they can be.
As Marketing and Communications Manager, I will assume full responsibility for the efficient operation of the Sales & Marketing department to provide exceptional products and services within brand operating standards.
Prepare public relations budget with Director of Sales and Marketing and manage in pursuance of public relations campaign.
Create executive innovative public relations and publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its spa, restaurants, services, hosts.
Control website content and quality
Maintain professional relationships with media and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
Use technology and manage social media platforms effectively to communicate and influence throughout the organization.
Ensure that every communications action should strive to impact the hotel’s revenue objectives and be directed towards a specific goal.
Act as an advisory to management by tracking public attitudes and making general manager aware of the possible consequences of prospective decisions.
Maintain contact with Home Office; file monthly reports and inform team of planned events and developments that could be of media value.
Ensure media kits and other Public Relations related material originating from hotel is appropriate, error- free and compliments the brand.
Manage an effective database and execute organization of all on- property and off- property promotions (F&B events, chef appearances, spa promotions).
Integrate into the hotel’s overall marketing & communications plan and must parallel the primary revenue objectives of the hotel/resort.
Ensure proper use of corporate identity on printed, promotional and display materials and produce and distribute media releases and advisories.
Maintain image files (photos, slides, digital) of the property and hosts.
Be responsible for directing and assisting the General Manager with all crisis communications as it pertains to the media and external/internal guest during any hotel emergency or safety situation.
Ensure that all hotel promotions are in keeping with Six Senses brand image and reflect the highest level of professionalism in content and presentation.
Serve as a spokesperson for the media. Provide timely and accurate responses when queried. Stay abreast of news; launch proactive communications plan internally and share externally.
Communicate with Home Office and public relations leaders at “sister resorts” on a regular basis, keep them abreast of news and mutually- beneficial opportunities.
Operate the property consistent with all legal, statutory and financial requirements and documentation, reporting systems, contractual obligations, security and safety protocols, communications, product and service standards, host management practices and budgetary controls are implemented, reviewed and maintained to ensure the successful operation of the hotel.
Instill a cost- focused philosophy through training and education.
