Full- Funnel Strategy & Customer Journey Design:
Think from a business development perspective, identifying new channels and opportunities to generate high- quality leads for the sales team.
Develop and execute sophisticated lead nurturing and re- engagement campaigns to guide prospects from top- of- funnel awareness to bottom- of- funnel decision- making and back into the loyalty loop.
Design, implement, and own the end- to- end B2C marketing funnel for Savills&039; residential properties.
Map the complete customer journey, identifying key touchpoints and potential drop- off points, and develop strategies to enhance the customer experience (CX).
Content Curation & Lead Generation:
Ensure all content is crafted with a deep understanding of the human element, telling stories that connect with the aspirations and concerns of homebuyers.
Curate and manage a content strategy that provides value at every stage of the funnel, from insightful blog posts and social media content to detailed project brochures and email sequences.
Conceptualise and oversee the creation of compelling, high- value lead magnets (e.g., market reports, buyer guides, virtual tour events, webinars) that capture the interest of our target audience.
Team Leadership & Vendor Management:
Direct and manage relationships with external agencies and technology vendors, holding them accountable for delivering results that align with our strategic goals.
Lead, mentor, and develop a high- performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
Masterfully manage stakeholder expectations across sales, senior management, and other departments, communicating strategy, performance, and insights with clarity and confidence.
Performance, Agility & Optimisation:
Analyse results, derive actionable insights, and confidently pivot strategies when campaigns are not delivering the desired outcomes.
Manage the marketing budget effectively, ensuring a strong return on investment for all activities.
Utilise CRM and analytics platforms to monitor performance, identify trends, and derive actionable insights.
Establish key performance indicators (KPIs) and track campaign performance against business objectives.
