Job Overview
The Head of Ecom will be the strategic owner responsible for managing and executing the company&039;s overall e- commerce strategy and sales performance across four core channels: Online Marketplaces, Affiliate Marketing, Livestream Commerce, and the Company&039;s Official Website. This role requires a dynamic and experienced individual to lead the e- commerce team, drive integrated online sales growth, and ensure a seamless customer experience across all digital touchpoints.
Key Responsibilities
• Strategy & Planning:
across all four key channels: Marketplaces, Affiliate, Livestream, and Website.
Develop and execute holistic e- commerce strategies and tactics to achieve sales targets
across all digital sales channels.
Create comprehensive annual/quarterly/monthly business plans, budgets, and operational
Formulate operational strategies for the e- commerce department, ensuring synergy and growth
roadmaps.
Devise innovative sales plans, pricing strategies, incentive programs, and partnership
promotion strategies tailored to each sales channel.
Conduct market research, competitor analysis, and recommend appropriate marketing and
pportunities.
Advise senior management on e- commerce strategy, leveraging your expertise to shape
company direction.
Lead the development and growth of new sales channels, with a strong emphasis on Social
Commerce and TikTok Shop.
• E- commerce Channel Operations & Management:
Take full ownership and management of all e- commerce channels, driving sales performance
Lead the marketplace operations team; develop impactful sales programs and promotional
and profitability.
campaigns.
activities, develop website/app, and build CDP for CRM and CX.
Manage relationships with agencies for online store setup and maintenance, and proactively
address issues like counterfeit products.
Coordinate with Product Management, Sales Operations, Customer Service, Accounting, and
Approve proposals for collaboration with e- commerce platforms and manage agreements.
Logistics to monitor inventory, delivery services, and customer care programs.
Collaborate with relevant departments (Marketing, IT, etc.) to implement sales support
• Team & Operations Management:
Continuously optimize order processing, inventory management, and fulfillment systems for
Build, lead, and mentor a high- performing e- commerce team through effective delegation,
Manage overall store performance, including pricing strategies, product information accuracy,
performance evaluation, training, and coaching.
ensuring synergy between overall e- commerce strategy and livestream execution.
Develop, implement, and continuously improve departmental processes and operational plans.
satisfaction standards.
and policy implementation.
and customer complaints.
Collaborate with the Livestream Manager to build and scale livestream selling activities,
Oversee and refine operational workflows, swiftly resolving issues related to products, orders,
maximum efficiency.
Manage the customer service team across all e- commerce channels to uphold high customer
• Monitoring, Measurement & Reporting:
Monitor and measure sales, customer service, and marketing activities across all e- commerce
channels.
Develop, monitor, and upgrade the company website&039;s technical platform.
Develop standardized reporting processes and key performance indicators (KPIs) for channel
Report to direct manager regularly.
Research and implement new tools and platforms.
health assessment.
