Increasing average rate
Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met.
Review business generation and lost report to identify the market needs and trend
Enhance the image of the hotel in the local community.
Work with Brand Marketing team and the General Manager to ensure the brand standard well executed in the hotel
Work with Director of Finance in the preparation and management of the Department’s budget.
Interact with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.
Review regularly internal promotion pieces for visual effect and ensure they conform within brand standards.
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
Organize and promote, in cooperation with the Food & Beverage Department, special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Oversee the development of new marketing strategies.
Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
Manage the development of new products and services.
Produce Annual Revenue Plan, Marketing Budgets and Forecasts.
Produce new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets.
Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales activities, personal selling, publicity, community relations, special sales projects, etc.
Analyzing guest history
Studying various reference and industry publications for sales leads
Create and implement special programs to achieve greater profitability through:
Increasing overall occupancy
Investigate potential markets by:
Increasing local Food & Beverage and Banquet Sales
Provide a professional, advisory support service to the General Manager.
Reviewing government statistics on visitors to the city
Work with Human Resources on manpower planning and management needs.
Implement Career Development Program within Sales & Marketing Department.
Conduct market research.
Prepare advertising plan which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
Participate as an active member of the community through associations, memberships and other trade organizations.
Studying guest questionnaires
Maintain good communication with Regional Field Sales and Marketing and Sales & Marketing functional leads in company
Analyzing competition&039;s sales/promotion efforts
Increasing business volume during off- peak periods
Implement corporate & brand initiatives.