Digital Platform Ownership & Operations
Act as product owner: define priorities, manage backlog, and arbitrate scope
Ensure strong coordination between platform, CRM, ERP, and other internal systems
Drive pragmatic, delivery- focused development with internal teams and external agencies
Own Easia Travel’s core digital platform ecosystem (internal and partner- facing)
Ensure platform stability, performance, security, and access management
Establish clear operational workflows and documentation
Website Ownership & Rebuild
Lead the website rebuild project in coordination with brand, content, and external developers
Own the overall architecture and operational performance of Easia Travel’s public website(s)
Ensure the website rebuild is aligned with the digital platform rollout and long- term architecture
Ensure content structures support scalability, SEO fundamentals, and future RevOps needs
Make clear trade- offs between scope, timelines, and quality to ensure delivery
Project & Delivery Management
Define MVPs, phased rollouts, and clear success criteria
Escalate risks early and propose concrete solutions
Run regular project check- ins and stakeholder updates with a clear focus on decisions, next steps, and delivery progress
Take over ongoing digital projects and bring them to completion with clear timelines
Refocus projects toward pragmatic, delivery- driven outcomes
Agency & Stakeholder Management
Act as primary interface with web development and technical agencies
Balance listening and inclusion with the ability to move forward and make decisions when consensus is not possible
Manage expectations and ensure alignment between teams
Translate technical or digital topics into clear, accessible language for non- specialist teams
Coordinate with internal stakeholders across Marketing, Sales, Production, and IT
Translate business needs into clear, actionable technical requirements
Coordinate a wide range of internal stakeholders with varying levels of digital maturity, ensuring alignment without slowing down delivery
Build trust and credibility through clarity, reliability, and follow- through rather than authority or hierarchy
Team Management & Enablement
Set clear priorities and standards for day- to- day digital operations
Line- manage the Digital Marketing Executive (or equivalent execution role)
Ensure knowledge transfer, documentation, and continuity
Coach team members through hands- on collaboration and practical problem- solving
AI Mindset & Enablement
The Marketing Operations Manager is expected to promote and apply an AI- first mindset across digital operations and platforms. This role does not require building or developing complex AI solutions. Instead, it requires the ability to:
Integrate AI tools pragmatically into digital platforms, content processes, and internal operations
Actively monitor emerging AI capabilities relevant to marketing operations and digital platforms, and assess their applicability in a realistic, business- driven way
Understand the strategic importance of AI as a productivity and quality lever
Identify practical use cases where AI can improve workflows, reduce manual effort, or enhance consistency
Encourage adoption of AI- supported workflows across the marketing team, while maintaining quality, control, and data discipline
