Key Responsibilities
Shopify Website Optimization:
Set up, manage, and optimize Shopify store, ensuring smooth user experience and high conversion rates.
Integrate Shopify with various marketing tools and platforms (Google Analytics, Mailchimp, Facebook Ads, etc.).
Google Shopping Campaigns: Manage Google Shopping campaigns by creating impactful product visibility and ensuring maximum exposure to the right target audiences.
PPC Campaign Management: Run and optimize PPC campaigns, balancing performance, and budget allocation to achieve the best return on investment (ROI)
SEO Strategy Development: Develop and execute advanced SEO strategies, including technical SEO, on- page optimization, and off- page link- building to improve organic visibility and search rankings.
Performance Analytics and Reporting: Analyze and report on campaign performance using tools such as Google Analytics. Identify actionable insights based on data to continuously improve marketing strategies and campaign effectiveness.
Collaboration: Work closely with the design and content teams to ensure that all marketing campaigns align with the brand’s aesthetic and marketing goals.
Google & Facebook Ads: Use Google Ads and Facebook Ads to generate additional revenue- driving campaigns and broaden the reach of the brand across various online platforms.
Key Skills and Experience
Proficient in using Google Analytics, AdWords, and Shopify tools to measure and analyze digital marketing performance.
Strong organizational abilities to manage multiple campaigns simultaneously, prioritize tasks effectively, and deliver results on time.
Proven experience with Shopify store setup, management, and optimization.
Proven experience in managing Google Ads campaigns and other PPC platforms, with a strong understanding of how to optimize for the best ROI.
Experience in running Facebook Ads campaigns to enhance brand reach, drive engagement, and increase conversions.
Demonstrated experience managing Shopify websites with a strong track record of improving website performance and driving results.
Indepth knowledge of SEO strategies, trends, and best practices, with measurable success in increasing traffic, rankings, and organic search visibility.
