Ru9 is Vietnam’s leading Direct- to- Consumer (D2C) brand, specializing in premium sleep products such as mattresses, pillows, and bedding accessories. With a mission to bring better sleep to everyone, Ru9 has been growing rapidly across online, offline, and omnichannel platforms. We are looking for an Operations Manager to lead and optimize our operations, ensuring seamless execution and efficiency as we scale.
The Digital Performance Leader will lead the planning, execution, and optimization of paid media campaigns across multiple platforms, including Meta Ads, Google Ads, TikTok Ads, and other emerging channels. As a lead position, this role will work closely with the Performance Executive to drive traffic, conversions, and overall campaign performance for Ru9&039;s online sales channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital advertising platforms, and the ability to align campaigns with Ru9’s business goals.
Responsibilities
Develop and Execute Digital Marketing Strategy (40%)
- Define, monitor, and optimize key performance metrics (CAC, ROAS, LTV, CTR, conversion rates, etc.) to achieve business objectives.
- Build and own the overarching digital marketing strategy to drive customer acquisition, retention, and brand awareness.
- Plan and allocate budgets across channels including Google Ads, Meta Ads, TikTok Ads, SEO, email marketing, and others.
Lead Performance Marketing Efforts (30%)
- Drive paid media campaigns across key platforms (Google, Meta, TikTok, etc.) to scale revenue while optimizing costs (e.g., CAC, ROAS).
- Stay updated with the latest trends and algorithm changes in paid media platforms.
- Run A/B tests on ad creatives, audiences, and landing pages to improve campaign performance.
- Continuously optimize ad spend and bidding strategies to maximize ROI.
Optimize Website and Conversion Funnel (20%)
- Collaborate with the product and web development teams to ensure the website is optimized for traffic, conversion, and user experience.
- Work on SEO strategies to improve organic traffic and search rankings.
- Analyze website performance using tools like Google Analytics, Clarity, or similar platforms and suggest actionable insights.
Team Leadership and Collaboration (10%)
- Work closely with creative teams to ensure high- quality assets for campaigns (e.g., visuals, videos, copy).
- Manage and mentor a growing digital marketing team, fostering a collaborative and results- driven culture.
- Partner with other departments (e.g., Sales, Customer Service, and Operations) to align marketing efforts with overall business goals.
Key Performance Indicators (KPIs)
- ROAS (Return on Ad Spend): Achievement of campaign ROI goals.
- Cost Efficiency: Reduction in CPA (Cost per Acquisition) while maintaining quality traffic.
- Conversion Rate: Improvement in conversion rate across platforms.
- Traffic Growth: Increase in website and social commerce traffic driven by paid campaigns.
- Engagement Rates: Interaction metrics like CTR (Click- Through Rate) and ad engagement.
Qualifications
- Strong understanding of digital advertising metrics, bidding strategies, and audience segmentation.
- Excellent communication and collaboration skills to work with cross- functional teams.
- Experience in D2C or e- commerce marketing is a plus.
- 3+ years of experience in paid media management, with hands- on expertise in Meta Ads, Google Ads, and TikTok Ads.
- Analytical mindset with proficiency in tools like Google Analytics, Ads Manager, and Excel.
- Proven ability to manage budgets and deliver measurable results (traffic, conversions, ROAS).
- Bachelor&039;s degree in Marketing, Business, or a related field.
Benefits
- Company trip and internal activities
- Social insurance and annual leave
- Birthday gifts
- Competitive and attractive salary
- Opportunities for career advancement and development in a young, fast- growing and dynamic environment
- Yearly performance bonus (KPI) based on company&039;s policies
- Provision of Lunch and Work Equipment
- Special discounts for Ru9- ers
- Ru9 gifts for work anniversary
