Purpose of the Role
The Deputy Admissions Manager supports the Business Director in executing and continuously improving TH School’s student recruitment, admissions, and enrollment processes for Kindergarten through Grade 12 in all campuses. The role ensures an exceptional, mission- aligned family experience from inquiry to enrollment, strengthens recruitment pipelines, and helps the school meet annual individual and team’s enrollment targets while maintaining high standards for student fit, diversity, and well- being. The Deputy Admissions Manager is responsible for leading and coordinating all retention- related efforts to ensure strong re- enrollment and stable student numbers across all school campuses.
Reports to: Business Director
Duties and Responsibilities
Admissions Operations & Candidate Journey
● Coordinate applicant assessments, interviews, and school readiness / placement processes in partnership with academic teams and learning support.
● Manage day- to- day admissions workflows across K–12, ensuring accuracy, timeliness, and compliance with school policies.
● Support the transition to enrollment, including onboarding communications and handover to campus or grade- level teams.
● Monitor application status daily and follow up proactively to minimize drop- off at each stage.
● Draft and issue admissions decisions and enrollment contracts under the supervision of the Business Director.
● Ensure consistent, high- quality communication via email, phone, in- person meetings, and digital platforms.
● Serve as a key point of contact for prospective families, guiding them through inquiry, application, assessment, and enrollment steps.
Recruitment, Outreach & Events
● Support marketing outreach campaigns by supplying admissions insights, story leads, and pipeline updates.
● Build and maintain relationships with feeder schools, relocation agencies, corporate partners, embassies, and community networks.
● Plan and run regular school tours, trial days, open days, information sessions, and assessment days.
● Represent TH School at recruitment events, fairs, and community engagements.
Data, Reporting & CRM Management
● Analyze trends (e.g., seasonal demand, nationality mix, grade hot spots, sibling yield, attrition risk) and share recommendations to improve performance.
● Ensure admissions documentation is complete and data privacy standards are upheld.
● Prepare weekly/monthly reports on pipeline health, grade- level demand, forecasted enrollment, and target tracking.
● Maintain accurate admissions data in the CRM / student information system including inquiry logs, application progress, conversion rates, and yield.
Service Excellence & Community Culture
● Handle complex family cases with discretion, empathy, and solution focus.
● Support re- enrollment / retention efforts by collaborating with academic and operations teams to understand family needs and satisfaction drivers.
● Participate in continuous improvement through feedback surveys, process mapping, and staff training.
● Provide warm, culturally responsive, and professional service that reflects TH School values.
Student Retention Management
● Oversee the Admissions team and collaborate with Academic and other departments to monitor parent satisfaction, identify early withdrawal risks, and ensure timely, proactive follow- up with at- risk families.
● Review and analyze retention data to provide leadership with insights and recommendations, ensuring all retention actions align with TH School’s mission, service culture, and high- quality parent experience.
● Lead TH School’s retention strategy to maintain and improve re- enrollment rates across all grade levels. Including re- enrollment planning, communication timelines.
Team Support & Leadership
● Support onboarding and coaching of admissions staff, interns, or temporary recruitment support.
● Deputize for the Business Director when required (meetings, events, reporting, or decision follow- up).
● Contribute to departmental planning, workflow refinement, and annual admissions strategy.
