Own the full analytics loop: instrumentation → metric definition → analysis → insight synthesis → recommendation → impact tracking—ensuring insights translate into decisions and measurable outcomes.
Develop dashboards and reporting systems that are diagnostic and decision- oriented (explain drivers, isolate segments, surface anomalies), not just descriptive KPI tracking.
Design and evaluate experiments (A/B tests, …) to validate hypotheses and convert learnings into repeatable playbooks.
Collaborate deeply with Data Engineering & Data Science to ensure data pipelines, event tracking, and data definitions are robust, consistent, and scalable.
Turn ambiguous questions into structured problem statements, hypotheses, and decision frameworks; define what “success” means and how to measure it.
Improve experimentation infrastructure and analytics workflows so insights can be delivered faster with higher confidence.
Leverage AI/GenAI tools (advanced LLMs, AutoML, intelligent assistants) to improve speed, depth, and creativity of analytics, including insight acceleration, AI- assisted brainstorming, market/competitor research, and automation of data cleaning/QA checks.
Partner closely with Product, Marketing, and Business leaders to shape strategy across acquisition, activation, engagement, retention, and profitability—using data to guide priorities, tradeoffs, and investment decisions.
Conduct full digital banking product lifecycle analysis, including analyzing requirements, conducting analyses, developing reports, dashboards, and data insight recommendations, also monitoring performance and quality control to identify improvements.
Proactively detect performance shifts, root causes, and risks (data quality, funnel breaks, cohort degradation), and drive structured follow- ups with teams to resolve them.
Identify and quantify growth opportunities through segmentation, cohort/funnel analysis, and customer behavior insights; recommend concrete levers (product changes, targeting, pricing/offer strategy, lifecycle messaging) with expected impact.
