Creative Strategy & Concept Development
- Lead brainstorming sessions and foster a collaborative, inspiring creative environment.
- Develop creative strategies for campaigns based on marketing objectives and brand positioning.
- Create big ideas, key visuals, and overall creative concepts.
Creative Direction & Production Management
- Manage external design agencies and production houses when required.
- Collaborate closely with the Brand Communications and Digital teams to develop and execute creative concepts.
- Oversee visual quality, concept execution, and design standards throughout the entire production process (pre- production – production – post- production).
- Work directly with designers, photographers, videographers, and motion designers to deliver creative outputs that meet the brief and ensure quality.
Brand Management & Experience Design
- Support the development of brand experience assets: events, activations, PR materials, digital assets, OOH, POSM, etc.
- Ensure all creative materials follow brand guidelines and maintain consistency across channels.
- Oversee visual quality, concept alignment, and related design elements for rebranding or brand refresh projects.
Project Management & Cross- functional Collaboration
- Plan and manage project timelines, budgets, and production costs.
- Coordinate with Marketing, PR, Digital, Events, Operations, and other internal departments. Ability to lead and coordinate the scope of work with various stakeholders, internal departments and external agencies.
- Report creative performance and campaign output against KPIs.
- Manage timelines, allocate resources, and assess the creative team’s workload.
Team Leadership & Development
- Propose training, new tools, and development plans to elevate the creative team’s capabilities.
- Establish an effective creative workflow from brief → concept → production → review → approval.
- Recruit, train, and mentor creative team members: designers, editors, creative executives, and in- house photographers/videographers (if applicable).
