JOB PURPOSE
The CMO leads the company&039;s overall marketing strategy, brand positioning, demand generation, and communication efforts. This role focuses on building market presence, driving lead generation, optimizing digital marketing performance, and aligning marketing initiatives with business and revenue goals in the agriculture, rice, and food industry.
KEY RESPONSIBILITIES
Align marketing activities with product, sales, and business strategy to support revenue growth.
Develop and execute the company&039;s marketing strategy across brand, digital, and growth initiatives.
Lead and develop the marketing organization, ensuring capabilities match business scale.
Oversee brand positioning, messaging, and corporate communications.
Develop data- driven marketing models, performance dashboards, and measurable KPIs.
Lead market and competitor research to guide strategic decisions and go- to- market planning.
Strengthen the company&039;s presence across online channels, partnerships, and industry communities.
Manage multi- channel marketing efforts, including digital, performance, content, and events.
Drive demand generation and ensure consistent lead flow for sales and business units.
REQUIREMENTS
Deep understanding of digital channels, performance marketing, marketing automation, and analytics.
Proficiency with marketing platforms and analytics tools (HubSpot, GA4, LinkedIn Campaign Manager, etc.).
Strong communication and stakeholder management across internal and external partners.
Proven ability to lead marketing organizations and scale brand, digital, and demand generation performance.
Strong capability in designing and executing data- driven, ROI- focused marketing strategies.
Skilled in brand management, corporate communications, and strategic storytelling.
Experience collaborating closely with Sales, Product, and Executive teams to support revenue growth.
Approximately 8- 12 years of total experience in marketing or related functions, including at least 3- 5 years in senior leadership roles (e.g., GM, Director, Head of Marketing).
BENEFITS
Company- provided work equipment.
13th- month salary and annual performance review.
Performance- based annual bonus aligned with brand, demand generation, and strategic KPIs.
Executive compensation package tied to marketing performance and company growth.
