Chief Marketing Officer

About Company
YODY is a fashion company founded by Vietnamese in 2014, so far YODY has 250+ stores nationwide, 7 offices (Hanoi, Hai Duong, Da Nang, Ho Chi Minh), and 2 manufacturing factories. The scale of about 5000+ employees.
With the mission: bring Vietnamese fashion brands with good materials, and good services to customers in regions, regions of Vietnam and the world. Building a YODY community with a full and happy life. All YODY members are in a state of readiness and working every day to realize their desired goals.
Job Summary
Chief Marketing Officer
is in charge of developing and supervising the execution of a company‘s marketing strategies and activities that align with Yody’s goals. This position will be responsible for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with cross- functional teams. Additionally, the CMO stays updated on industry trends, technology and fosters innovation to drive the organization’s competitive advantage in the market.
Responsibilities
- Plan campaigns to bring attention to and create interest in Yody
- Drive revenue by increasing sales through marketing activities
- Defining marketing strategies to support Yody‘s overall strategies and objectives to ensure they project Yody’s unique “voice”
- Plan, direct and coordinate marketing budgets in accordance with Yody‘s goals
- Coordinate marketing efforts with Yody‘s financial and branding goals
- Build and develop a highly efficient team of marketing professionals
- “Listening” to the trends of the market and directing the market research efforts of the company
- Perform other duties as assigned.
- Create a solid network of strategic partnerships

- Bachelor‘s degree in business administration, marketing, communications or relevant field/Master‘s degree will be a plus.
- Understanding of different business disciplines (IT, finance etc.).
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product, promotion etc.)
- Outstanding communication (written and verbal) and interpersonal abilities
- Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels
- Proven experience as chief marketing officer or similar role
- A leader with both creative and analytical capabilities.
- Solid understanding of market research and data analysis methods

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Cập nhật gần nhất lúc: 2024-01-24 18:45:27