Strategic Category Development
Identify market trends, consumer insights, and business opportunities to grow category share and penetration.
Develop mid- and long- term category growth plans aligned with company’s business objectives.
Define and drive overall category strategy, roadmap, and positioning across all brands under the assigned category.
Commercial Planning & Forecasting
Lead the bottom- up planning process and sales forecasting for the entire category.
Coordinate with cross- functional teams (Sales, Supply Chain, Finance) to ensure forecast accuracy and optimal inventory levels.
Balance brand objectives, inventory flow, pricing strategies, and channel needs to optimize profitability and growth.
Budget Management & ROI Optimization
Develop financial models and simulations to support pricing, promotions, and new product initiatives.
Set and control the category’s annual budget allocation across brands, channels, and campaigns.
Track ROI for trade and consumer marketing investments, reallocate funds to maximize business results.
Channel & Trade Strategy
Ensure best- in- class execution in- store and online, aligning trade marketing plans with sales objectives.
Monitor competitive activity and propose tactical actions to maintain market leadership.
Lead collaboration with Key Accounts and Sales team to build category trade strategies per channel (MT, GT, Ecommerce…).
Team & Brand Leadership
Guide brand planning, innovation roadmap, and BTL activities for individual brands under category scope.
Drive cross- functional alignment between Marketing, Sales, Logistic and Supply Chain to deliver integrated business results.
Manage and coach Brand Operation Managers and/or Business Development Executives within the category team.
Performance Monitoring & Reporting
Lead monthly/quarterly business reviews, analyze performance gaps, and define action plans.
Deliver regular reports to top management and regional/global partners when required.
Set performance KPIs and targets for brands and accounts within the category.
Stakeholder Collaboration
Represent category in strategic meetings, negotiations, and innovation discussions.
Act as key contact point between company and brand owners/suppliers in developing annual plans, pricing strategies, and marketing directions.
