Branding and Communication Marketing Executive

BRANDING & COMMUNICATION MARKETING EXECUTIVE @ BRAND MENTORS14
Type: Full- time
About Mentors14
More information here: https://mentors14.com/
Key Responsibilities
Location: Hà Nội, Việt Nam (Onsite)
Position Title: Branding & Communication Marketing Executive
Report to: Head of Marketing
Mentors14 is Vietnam’s leading education concierge brand, offering bespoke 1:1 mentoring programs for high- performing students and HNW families. Our mission is to unlock each student’s unique potential through holistic development, strategic academic planning, and international university preparation. At Mentors14, marketing is storytelling — authentic, data- driven, and full of impact.
Start Date: As soon as possible
Content & Campaign Execution
Support weekly content calendar and campaign roll- outs according to marketing funnel phases.
Collaborate with the Digital team to execute email marketing, social ads, and performance- tracking initiatives.
Collaborate with the Creative Team to ensure on- brand visuals, storytelling, and tone of voice.
Plan, produce, and publish content across digital channels (Facebook, Instagram, LinkedIn, Website, TikTok, Threads).
Community Building & Engagement
Engage and grow the online community through interactive formats: livestreams, polls, behind- the- scenes, case studies, parent/student testimonials.
Support the coordination of webinars, offline workshops, and collaboration campaigns with partners.
Market Research & Trend Scouting
Research Gen Z and HNW parent insights to inform content and positioning.
Track competitor activities and marketing benchmarks in the education/mentoring space.
Provide input on seasonal marketing plans and event calendar.
CRM & Performance Tracking
Excellent writing and content planning skills (Vietnamese mandatory, English proficient).
Strong visual sense and understanding of brand tone.
2+ years of relevant experience in marketing, social media, or content production (fresh graduates with strong portfolios may be considered).
Passion for education, mentorship, and youth development.
Experience in premium/luxury branding or service industry (e.g., hospitality, consultancy, international schools).
Proactive, detail- oriented, and able to work both independently and in teams.
Knowledge of academic systems: IB, IGCSE, A- Level, or global university application processes is a plus.
Monthly mentoring session with senior advisor (upon eligibility).
Familiar with digital platforms (Meta Business Suite, Google Analytics, Canva, etc.).
Nice- to- Have
Maintain and update CRM data related to campaign leads, email opens, social performance.
Prepare monthly performance reports with KPIs and insights for optimization.
A purpose- driven and highly creative working environment.
Opportunity to grow with a dynamic brand pioneering educational innovation in Vietnam.
What We Offer
Competitive compensation and performance- based bonuses.
Bachelor’s degree in Marketing, Communications, Business, or related fields.
Key Qualifications
Direct exposure to strategic campaigns, creative storytelling, and a high- level mentorship ecosystem.
Package and benefits:
Opportunity to grow with a dynamic brand pioneering educational innovation in Vietnam.
Direct exposure to strategic campaigns, creative storytelling, and a high- level mentorship ecosystem.
Competitive compensation and performance- based bonuses.
Monthly mentoring session with senior advisor (upon eligibility).
A purpose- driven and highly creative working environment.
How To Apply?
Title: [Marketing Executive Application] – Full name
Send your CV or Portfolio (if any): nhu.nguyen@mentors14.com

Cập nhật gần nhất lúc: 2026-07-20 15:45:04