The Brand Manager – Phosphalugel will play a key role in driving brand growth in Vietnam while also providing strategic and operational support to Cambodia. This role leads end to end brand strategy, activation, and performance management across both consumer and HCP channels. The Brand Manager will work closely with cross functional teams and distributor partners to ensure strong execution and accelerated brand development.
KEY RESPONSIBILITIES
Brand Strategy
• Support Cambodia by providing strategic guidance, market insights, and adaptation of regional assets.
• Identify growth opportunities through consumer, shopper, HCP, and competitive insights.
• Develop and lead the overall Phosphalugel brand strategy for Vietnam, ensuring strong positioning, clear audience definition, proposition consistency, and alignment with ASEAN/Zone direction.
• Own the annual and long range brand plans, including portfolio priorities, A&P allocation, innovation roadmap, and 360° activation calendar.
Brand Performance
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• Monitor category trends, competitive movements, and market dynamics to inform decision- making.
• Track brand KPIs for Vietnam and support performance tracking for Cambodia, providing clear insights and recommended actions to close gaps.
• Deliver monthly and quarterly performance reviews with actionable recommendations for both VN and KH.
Drive & Lead Overall Activation (Consumer, HCP, Trade)
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• Ensure all communication and activation materials are insight driven, compliant, and locally relevant.
• Lead development and execution of integrated brand activations in Vietnam, covering ATL, digital, social, pharmacy, medical/HCP platforms, e commerce, and trade.
• Support Cambodia with adaptable assets, campaign guidance, and best practice sharing.
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Cross Functional Collaboration
• Work closely with Cambodia distributor teams to guide brand direction and in market activation.
• Partner with local cross functional teams in Vietnam (sales, medical, regulatory, supply, finance) to ensure seamless brand execution.
• Drive strong stakeholder management, keeping all parties aligned on brand priorities, timelines, and objectives.
• Collaborate with regional/global brand teams for alignment, asset localization, performance reviews, and innovation deployment.
