Brand Director – Trading & Retail Driven | Luxury Fashion & Accessories

The company is currently at a critical market entry stage, preparing for its first official brand launch. This phase requires the establishment of the brand’s foundational DNA, retail concept, go- to- market strategy, and end- to- end brand experience from the ground up. The ambition is not only to create a refined luxury image, but to develop a commercially sustainable brand with strong retail performance and scalable growth potential.
Our client is a newly established luxury fashion and accessories company, backed by a well- capitalized and diversified group with a strong track record across multiple industries. The group is entering the luxury segment with a long- term strategic vision, aiming to build a distinctive, high- end brand that meets international standards in design, quality, and customer experience.
The Brand Director will be responsible to:

Partner closely with Retail, Sales, and Merchandising teams to:Optimize sell- through and conversionImprove gross margin and retail productivityAlign brand campaigns with trading calendars
Define and own Brand Strategy, Positioning, and Brand DNA aligned with long- term business objectives.
Build, lead, and develop brand and retail branding teams.
Drive retail brand execution across physical touchpoints, including store concept, visual merchandising, service experience, and in- store storytelling.
Convert PR, events, VIP activations, and brand campaigns into measurable retail impact.
Lead the first- time market launch of the brand, including go- to- market and retail activation strategy.

Location:
Thu Duc City, Ho Chi Minh City.

Strong understanding of luxury retail economics and KPIs (sell- through, GM, ATV, productivity).
10–15+ years of experience in Brand, Marketing, Retail, or Commercial roles within luxury or premium consumer brands.
Excellent stakeholder management and leadership capability.
Commercial mindset with solid exposure to P&L and trading logic.
Fluent in English.
Strategic, execution- focused, high aesthetic standards.
Proven track record in brand launch, retail- driven brand building, or flagship/boutique expansion.

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2026-02-03 14:35:02