Mission Statement
Team to produce world- class creative outputs. Beyond production, you will collaborate with the
Japanese Brand" in the Vietnam market. You will lead both the Design Team and the Content
across all external channels.
Digital Marketing Team and Brand Manager to ensure a consistent, high- impact brand experience
"The Brand Architect" Your mission is to define, build, and elevate our brand as a premier "Luxury
Key Responsibilities
Brand Strategy & Concept Development (Core Priority)
- Brand Stewardship: Define, evolve, and uphold the "Brand Communication Guidelines."
Ensure a consistent, premium voice and worldview across every customer touchpoint.
- Strategic Launch & Campaign Planning:
campaigns, directing the development process from inception to delivery.
Define clear concepts, Key Visuals (KV), and Key Messages (KM) for major
promotional assets.
Lead the creative strategy for new product launches, including sales tools and
- Business- Driven Creative: Collaborate with Sales and Trade teams to develop creative
strategies that not only captivate audiences but also effectively drive business results.
- Visualizing Luxury: Translate the identity of a "Luxury Japanese Brand" into modern visual
narratives while respecting its core traditions.
Creative Quality & Team Management (Core Priority)
- Integrated Management (Design & Content): Oversee both the Graphic Design and
Content teams. Ensure all outputs (images, videos, layouts, logos, and copy) align with
brand guidelines, maintaining high aesthetic standards and strategic intent.
- Art Direction: Provide clear, inspiring direction for sales requests and internal initiatives.
Empower senior staff to disseminate this vision throughout the team.
- Team Building & Mentoring:
Manage performance and professional development for design and content
members.
Set KPIs that balance "Creativity" with "Efficiency" and provide constructive
feedback.
Act as a mentor to support the team’s professional growth and well- being.
Marketing Operations & Innovation (Collaboration & Oversight)
- Marketing Collaboration: Partner with the Digital Team and Brand Manager to lead the
creative direction for:
KOL & UGC Strategy: Identifying influencers who elevate brand equity and
brand story.
CSR Branding: Crafting compelling narratives for CSR activities that enhance the
designing frameworks for high- quality User Generated Content (UGC).
- Media & Community Leadership: Oversee the creative quality across multi- platform social
media, digital publications, email newsletters, and community engagement.
- External Partners & AI Innovation:
AI Implementation: Proactively integrate Generative AI tools into the workflow to
top- tier quality.
drive innovation and operational efficiency.
Select and manage freelancers and production agencies (video/photo) to ensure
***Expected qualifications:
【Mindset & Strategic Agility (Critical Requirement)】
- Strategic Thinking & Intellectual Agility: Possess the sharp business acumen and learning
capacity to lead high- performing marketing teams and align creative output with strategic
agility to rapidly grasp complex business requirements. Must demonstrate the logical
goals. (This is our top priority.)
【Professional Skills】
- Content Planning: Proven track record in planning content that deeply resonates with
target audiences.
- Brand Building: Experience in establishing brand strategy, vision, mission, and guidelines
from scratch. (Experience with Luxury Products is a strong plus).
- Art Direction: A refined eye for aesthetics and the ability to evaluate and guide creative
work effectively.
【Leadership & Tools】
- Leadership & Communication: Strong ability to influence stakeholders and lead a diverse,
cross- functional team.
- Tools & AI Literacy:
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) to provide precise
feedback. (Focus is on direction, not just execution).
Familiarity with Generative AI tools to enhance creativity and productivity.
