Job Description- Task and Responsibility:
. The work is completed under the direction of the general manager
. To implement monthly strategies including but not limited to designing key messages, outlining PR targets & promotional campaigns to meet objective
. To be responsible for developing (with inputs from Director of Sales & Marketing and General Manager) and implementing public relation strategies, both internally and externally
. To facilitate requests & Itineraries and to conduct guided media tours
. To work with HR in planning charity & environmental activities.
. Setting the direction, leverages, manages and executes social media and digital communication strategies that aligned with the Hotel’s positioning and business objectives. Task including but not limited (1) To control all aspects of Hotel&039;s online presence including facebook, twitter, google+, youtube (2) To manage online review sites/responses (3)* To maintain Hotel&039;s website (4) Identify and develop integrated PR and Social Media programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise. (5) To stay up- to- date on digital marketing trends
. To manage public relation efforts focusing on heightened visibility and consumer efforts
. To maintain relationship with media & press, coordinate with journalist/reporter in doing press coverage, send Press Release, media entertaining, press meeting. Develops media contacts, plans press conferences and other press activities. Acts as hotel&039;s liaison with media to promote good publicity and counteract bad publicity.
. Develops, review and control Marketing & Public Relation Plan, advertising budgets, KPIs, ensure that its objectives are achieved in order to promote and maintain the brand image of the hotel, adhering to the policies and procedures outlined in the Department Manual and division guidelines and instructions.
. To maintain & recommend improvements for the press kits, including photography, updated press releases.
