Position Summary:
The Assistant Manager Data Analyst plays a critical role in supporting data- driven decision- making across the organization. This position is responsible for collecting, organizing, analyzing, and interpreting complex datasets to generate actionable insights, particularly in player behavior, campaign effectiveness, and operational trends. The role ensures timely and accurate reporting to various departments (e.g., Business Development, MarCom, IT, Finance), helping optimize business strategies and enhance customer engagement. It also includes maintaining dashboards, preparing data for executive decision- making, and collaborating with teams to support ongoing and ad hoc analytical needs.
Key Responsibilities:
• Collect, clean, and validate player data across platforms for reporting and analysis.
• Prepare materials, data insights, and documentation for executive reporting and strategic reviews.
• Develop dashboards and visual reports to support strategic planning.
• Prepare guest data for personalized campaign follow- up.
• Support tournament and event planning by analyzing historical participation and preferences.
• Perform data checks for loyalty program eligibility (Up/Down grade status).
• Track player visit frequency, turnover, and W/L performance across tiers.
• Assist in CMS data structuring and system accuracy (in collaboration with IT).
• Collaborate with Business Development, Rewards Club, MarCom, Finance, and IT teams to align on data sources and performance metrics.
• Generate and distribute daily, weekly, and monthly reports related to player performance, campaign results, and service KPIs.
• Identify trends in player behavior, including segmentation, frequency, and preferences.
• Follow up with teams regarding inactive players, birthdays, and special engagement triggers.
• Analyze and interpret feedback from player surveys and report to relevant teams.
• Work with marketing and design teams to provide performance data to guide promotions.
• Maintain and update player databases ensuring data quality and completeness.
• Collaborate with MKT Admin to ensure performance tracking of Business Development invitations and campaign outreach.
