Assistant Brand Manager

Strategic Brand Positioning & Planning

Adapts strategies to meet the specific needs of target consumer segments and market timing.
Contributes to the development and implementation of annual Integrated Marketing Communications plans.
Collaborates with the Brand Manager to establish long- term marketing roadmaps, ensuring brand personality is consistent with the corporate mission and vision.

Campaign Management & Execution

Manages partnerships with advertising, media, and creative agencies to produce high- quality marketing assets and campaign materials.
Conducts post- campaign analysis to identify key learnings and strategic recommendations for future initiatives.
Monitors real- time campaign performance against KPIs, providing proactive adjustments to ensure optimal reach and conversion.
Leads the end- to- end execution of marketing campaigns across multiple channels (ATL, BTL, Digital).

Brand & Portfolio Management

Manages the Assigned Marketing Investment (A&P budget), ensuring cost- efficiency and maximum ROI.
Synchronizes brand activities with the Sales department and other internal functions to ensure consistent brand presence at the Point of Sales.
Supervises the production and deployment of POSM across all distribution channels.
Monitors product lifecycle and brand health metrics (Market share, Sales volume, Brand awareness).

Market Intelligence & Cross- functional Collaboration

Partners with R&D and Sales to translate market insights into product improvements or new product development opportunities.
Ensures systematic storage and management of all brand- related data and marketing documentation.
Performs continuous market research and competitor benchmarking to identify emerging trends and threats in the F&B landscape.

Bachelor’s Degree in Marketing, Business Administration, or related disciplines.
Proven track record in managing concurrent projects under tight deadlines with high precision and attention to detail.
Minimum of 2- 3 years of proven experience in Brand Management, ideally within the FMCG/ F&B sectors.
Professional English proficiency.
Extensive expertise in the F&B landscape, consumer behavior, and data- driven marketing strategies.
Strong sense of ownership, integrity, and commitment to transparent, accurate reporting.
Exceptional presentation and negotiation skills with the ability to influence diverse stakeholders.

Working hours:
08:30 – 17:30 (Monday – Friday)- 02 Saturdays off per month.

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chăm sóc sức khỏe, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-03-05 10:45:02