128482 - IMC Planner / Strategic Planner - Manufacturing

- Working location: Sai Gon Ward, Ho Chi Minh City

- Monthly Salary: 25,000,000～30,000,000VND

Job description
IMC Strategy & Planning
• Build communication framework: key message, content direction, channel roles
• Plan integrated campaigns: Paid – Owned – Earned Media
• Develop event strategies, manage KOL/KOC booking, oversee OOH execution
• Align communication plans with business growth phases
• Analyze business objectives, market landscape, competitors, and consumer behavior
• Ensure strategic consistency across Online & Offline touchpoints
• Develop IMC Strategy: Brand Strategy, Communication Strategy, Campaign Big Idea

Research & Analysis
• Conduct desk research, social listening, and consumer research (qualitative & quantitative)
• Translate data into actionable strategic insights
• Analyze marketing data and past campaign performance
• Prepare monthly, quarterly, and annual campaign performance reports

Cross- functional Collaboration
• Apply PDCA framework and deliver performance analysis reports
• Work closely with Creative, Media, and Performance teams to ensure strategic alignment
• Participate in creative brainstorming and campaign concept development
• Monitor campaign progress and optimize when necessary

Evaluation & Optimization
• Track Brand KPIs & Performance KPIs
• Measure multi- channel campaign effectiveness
• Consolidate learnings and propose optimization strategies

Necessary Skill / Experience
・Language: English- Intermediate level
・Experience:
• Minimum 2–4 years of experience as Planner / Strategic Planner
• Experience in executing IMC campaigns for brands

・Knowledge & Skills
• Strategic mindset with strong analytical and storytelling skills
• Ability to manage multiple projects effectively
• Excellent presentation and persuasion skills
• Strong understanding of IMC, Branding, Digital Marketing & Consumer Insight
• Solid knowledge of digital channels: Social, Search, Display, Influencer, Content, Performance

Preferable Experience
・Agency experience (Digital / Creative Agency) preferred
・Background in Game, Finance, Tech, Retail, FMCG is a plus

NOTICE:

Only shortlisted candidates will be approached by RGF&039;s consultant. Your resumes will be recorded in our system, and you will receive our Job Introduction Auto- email with suitable jobs in the coming time. Please check your email regularly to get our vacant job. Thanks so much!

Cập nhật gần nhất lúc: 2026-03-13 07:25:02