Primary Objective:
Bring new shopping experience, grab customer’s attention to increase sales.
Aligning company sales goals and messages with appealing visual merchandising design & implement.
Differentiate Aeon Private Brand from competitors & increase brand awareness.
Key Activities:
Create POSM concept & design for Private Brand & Specialty stores.
Create VMD concept, design & implement VMD for New stores and Renovation stores.
Create monthly VMD concept, design Model display & decoration for Private Brand & Specialty stores.
Roles and Responsibilities:
Create monthly VMD concept, design Model display & decoration for Private Brand & Specialty stores (40%)
- Understand the concept of PB and all Specialty stores.
- Cooperate with MD team to understand merchandising strategy and monthly focus categories & items.
- Mainly design the visual display for household goods, home decor and living style concept such as:
+ Create theme, graphic, decoration and perspective for VMD corners, Show Window that deliver engaging shopping experiences and new lifestyles to customers.
+ Generate sketches visual displays of product composition on table, stage and focal wall to highlight monthly concept and focus categories, items.
- Keep abreast with industry and market trends as visual merchandising, lifestyle and interior trends.
- Analyze sales results and measure the results of display to find out problems if have and have improvement solution.
- Standardize & unify visual displays across all stores.
- Prioritize and manage multiple projects within design specifications and budget restrictions.
- Work with suppliers, follow up the decor item production and installation process.
- Monitor the progress of monthly display changes in all stores.
- Guide and train Operation team to display according to the design.
- Seek feedback from stores and customers on the visual impact of displays and of the changes implemented.
Create POSM concept & design for Private Brand & Specialty stores (30%)
- Create Concept & design POSM to promote new product launch, key items & highlight promotions.
- Provide unified POSM display guideline for entire store.
- Provide creative POSM display way to differentiate PB and increase brand awareness
Create VMD concept, design & implement VMD for New stores and Renovation stores (20%)
- Cooperate with related departments such as Interior Design, Merchandise, Operations to prepare VMD concept, design, schedule & implementation for the new store opening.
- Direct train and guide Operation team on display skills during the setup process for the Opening.
- Provide ideas and design new theme, visual display for the new concept store, Pop up shops.
- Work closely with Operation team, promptly update Ops&039; display schedule to coordinate the display and decoration on time.
- Guide and promote the process of merchandise display on sale floor to ensure progress.
- Oversee and implement visual merchandise display for new store or renovation store as plan, make sure the project is completed according to design.
Others (10%):
- Follow up and support for contract and payment document with legal, accounting and suppliers.
- Perform other duties as assigned to support the efficient operation of the department.
- Follow all working procedures, the company’s policies, rules and regulations.
