Main purpose of the position:
Value Management Associate manager is accountable for the revenue growth at country level, develop sound revenue strategies and identifying revenue growth opportunities, integrating Value Management into all commercial processes and ensuring best practice at all times in terms of price, promotion, assortment and trading terms.
Driving the Value Management agenda with the aim to ensure that Company meets its mid to long term margin and growth objectives.
Performing structured and analytical processes to ensure that Company can maximise the value of portfolio of brands and packs having the right pricing architecture, assortment, promotions and trading terms in place.
Functional competencies:
Deep understanding of Statistics, experienced analyst of historical data
Understanding of Company’s P&L and key business metrics: Revenue, GPaL margin, EBIT, Market Share
Understanding of shopper / consumer: insights, mission, consuming occasions etc.
Ability to work across all levels in various functional areas such as Marketing, Sales, Supply Chain and Finance.
Understanding of the standardized Portfolio Management processes within Carlsberg Group
Job responsibilities:
Lead VM function in Company including the rhythm of VM cycle – weekly, monthly, quarterly; facilitate communication between Finance and Commercial functions:
Pricing: coordinate periodical price analysis research and price ladder review; provide input for pricing considering target margins; support price execution in trade via value chain story, provide training and monitoring
Promotions and trade terms: Enable digital system implementation, facilitate Contract Management System use for Commercial function, provide pre- and post- promotion analysis; set promotional/ trade term guidelines.
Assortment and BPPC: Review and analyze SKU/channel/regional P/L at quarterly VM meetings to direct investment/ pack strategy, update FIT to provide VM input for execution; track execution via primary sales mix/distribution/FIT score dashboard.
Train commercial and finance teams on VM principles, the toolkit and how to drive insights. Engage with Group VM to share best practices and continuously improve VM approach and toolkits.
Job Requirements:
Experienced in MS- office tools, Power BI, Power Pivot
University degree
Minimum 7 years of experience in Commercial, Finance (Controlling), Supply chain (Planning), preferably in FMCG industry.
Strategic Vision
Ability to challenge the status quo, lead by example demonstrating 3A behaviour, identify opportunities, and express ideas to enable the advancement of the VM process.
Result Orientation
Driven to achieve excellent results in a wide team environment. Ability and willingness to propose, learn and adapt to new ideas.
Personal qualities
Team player who combines good communication skills with genuine analytical insight.
Highly motivated self- starter with the ability to understand and deploy VM function.
Excellent communicator, presenter and networker.
Works within and understands a matrix organization.
Strong problem- solving skills coupled with the confidence to pre- empt difficulties before they arise and be unfazed dealing with the uncertain.
