User Acquisition Specialist (Mobile Games)

Collaborate closely with product and design teams to develop high- performing creatives tailored to different markets.
Manage campaign budgets, monitor performance, and optimize towards KPIs such as CPI, ROAS, and retention.
Prepare regular reports, evaluate campaign performance, and recommend improvements.
Conduct A/B testing on creatives, audience targeting, and bidding strategies.
Analyze user behavior from marketing data and generate insights to improve UA performance.
Plan, execute, and optimize user acquisition campaigns across multiple channels (Facebook Ads, Google Ads, etc.).
Implement and optimize App Store Optimization (ASO) strategies to drive organic installs.

Good English for working with international partners.
Minimum 2 years of experience in User Acquisition for mobile games.
Proactive, creative, and able to work under performance- driven pressure.
Strong knowledge of ASO and synergy between paid and organic growth strategies.
Deep understanding of mobile gaming markets, especially casual and puzzle genres.
Strong analytical and problem- solving skills with data- driven decision- making.
Proven track record of managing and optimizing campaigns on Facebook Ads and Google Ads.

Long- term growth opportunities with a clear vision and roadmap.
Comfortable pantry with coffee, soft drinks, snacks, and light meals.
Flexible, dynamic, and collaborative working environment.
Working hours: 7.5 hours/day, Monday- Friday.
Quarterly performance bonuses.
Competitive salary with 2 annual salary reviews.
Fun office activities including board games, foosball, football, and weekly badminton.

Cập nhật gần nhất lúc: 2025-09-13 22:35:02