JOB PURPOSE
The purpose of the Social and PR Lead is to support all Brands with earned first expertise.
MAIN RESPONSIBILITIES
• Takes lead in driving Influencer Marketing and Communities (ex- Others Say) for total B&W
• Manage the brand&039;s reputation, proactively addressing potential issues, mitigating negative press, and ensuring consistent brand messaging across all earned channels.
• Custodian of the social equity of B&W brands (i.e. social strategy, PAC managements – Platforms & Culture), cohort definition and development, content territory identification.
• Oversee press engagement activities, including press releases, media kits, interview coordination, and press events, maximizing brand visibility and positive sentiment.
• Understanding of social trend cycles, what works, what doesn’t in content
• Passionate about beauty, purpose and PR industries with an eye to test new strategies, ways of working (eg AI), and content formats
• Cultivate and manage relationships with key media contacts, including beauty editors, journalists, bloggers, and influencers, securing positive media coverage and brand mentions.
• Ensure feedback loop with global marketing organizations in order to drive replicable successes and learning loop.
• Works with Content Lead in ensuring Content Supply Chain is delivering to social strategy of brands
• Set and meet KPIs.
• Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact.
• Ability to manage local issues and risk
• Drives the social agency ecosystem to deliver to the requirements of B&W, providing clear briefs, reviewing proposals, and ensuring alignment with brand objectives and budget.
• Understands how to manage talent and experts and can build relationships.
• Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the beauty industry, media landscape, and target audience.
• Leveraging knowledge /experience of diverse beauty needs and ability to react to the cultural landscape is a must.
• Collaborate closely with the Community Management Specialist, providing guidance and strategic direction to ensure alignment between PR and community engagement efforts.
• Knows how to craft a narrative for earned storytelling, with a keen sense of what works to drive desire for our brands.
• Track and analyse social campaign performance, measuring key metrics such as media impressions, reach, engagement, and sentiment to demonstrate ROI and inform future strategies.
