BYFAS – Vietnam Luxury Silk & Couture is a leading luxury fashion and cultural brand, founded by Designer Anna Hạnh Lê, pioneering the fusion of Vietnamese silk heritage, haute couture craftsmanship, and artistic storytelling.
With showrooms and couture houses in Saigon and international collaborations in fashion, culture, and tourism, BYFAS serves elite clients, business leaders, and global travelers seeking refined cultural experiences.The Senior Executive Assistant / Chief of Staff Assistant is a strategic partner to the CEO, managing cross- department coordination, project execution, and high- level external relations.
This role is ideal for someone who combines strategic thinking, refined communication, and operational excellence, ensuring the CEO’s vision is executed with precision and grace.
“This role is not just about assisting — it’s about amplifying leadership impact and protecting brand integrity.”
Executive Operations & Coordination
Prepare executive briefings, reports, and follow- ups on key initiatives.
Act as the primary point of contact between the CEO and internal/external stakeholders.
Manage CEO’s priorities, timelines, and communications with discretion.
Ensure all departments are aligned with the CEO’s strategic direction.
Project & Cross- Department Management
Lead and coordinate strategic projects across departments:
Create project dashboards, reports, and post- event evaluations for the CEO.
Retail & Client Experience
Marketing & PR
Track project progress, identify risks, and propose solutions to maintain deadlines and quality.
Cultural Events & Partnerships
Couture & Production
Strategic Communication & External Relations
Support the CEO in high- level partnerships with embassies, chambers, cultural institutions, and international brands.
Represent BYFAS at formal events when delegated by the CEO.
Manage VIP guest relations and oversee protocol during events or business visits.
Draft, edit, and review executive correspondence, proposals, and presentations.
Brand & Image Management
Oversee preparation of speeches, media materials, and public appearances.
Collaborate with the Marketing and PR teams to ensure CEO representation and brand messaging are consistent across all touchpoints.
Maintain alignment with BYFAS’s luxury tone, cultural storytelling, and artistic vision.
Internal Leadership & Team Development
Contribute to improving internal systems, workflow, and company culture
Foster communication flow and accountability between teams.
Mentor and coordinate junior assistants or interns supporting CEO Office.
