TRANSFORMATION LEAD FMCG (Head of Digital Trade Strategy GT/ E-commerce)

Strategic Planning & Execution
· Lead the design and execution of promotion campaigns, loyalty programs and digital activations under monthly planning & operating cycle to maximize the impacts of category J2BD through integrated trade marketing programs
· Define Marketing strategy and Digital marketing methods (SEO, SEM, CRM, direct messaging)
· Develop and implement annual trade marketing strategies aligned with channel growth plan and category development.
· Co- create and Own B2B features and enhancements on platform with DDT central/Partner especially on demand generation capabilities (UI/UX, personalization, retailer channel programs)
· Build Digital Coverage Strategy along with CD team
Team Leadership & Collaboration
· Manage the execution of Digital Selling Hub tasks to drive eCommerce growth.
· Coach & mentor a team of four direct reports across analytics, merchandising, content & creative lead, and digital promotion.
· Coordinate with cross- functional teams including Sales, Category, Finance, and Digital Operations team and Central Global Project team.
· Foster a collaborative environment that encourages innovation, accountability, and continuous improvement.
Digital & CRM Excellence

Monitor and analyze campaign performance using dashboards and analytics tools.
Drive digital adoption and retailer stickiness on platform through retailer engagement, loyalty and gamifications.
Leverage digital platforms and tools to enhance visibility, conversion, and ROI of trade campaigns.

Channel Development & Optimization

Conduct channel audits and market analysis to identify growth opportunities and investment priorities.
Ensure merchandising standards and digital content are aligned with brand and channel strategy.

Proven leadership experience managing cross- functional teams.
Minimum 5 years of experience in trade marketing, digital marketing, and CRM within FMCG or retail.
Strong analytical skills with proficiency in data tools and CRM platforms.
Deep understanding of distributive trade dynamics and digital commerce is an advantage
Excellent communication, negotiation, and stakeholder management skills.
Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).

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Cập nhật gần nhất lúc: 2025-09-29 03:20:02