Trade Marketing Manager (GT Channel)

Monitor, coach and train for team members to align the Trade team towards the business objectives.
Develop trade activity customized by sub- channels level and market research, market visit to review and evaluate trade programs with frequency report to define key issue/opportunity for next round of planning phase.
Develop and implement trade promotions, distribution, and targeted customers groups.
Assist sales team in developing a win- win solution with key shop.
Drive rate of sales in ASO with right activities support in line with distribution expansion.
Lead to build and execute shopper communication and execution guideline in- store at right store models, manage asset, POSM generic & tailor made by brand campaign at POP.
Lead to build strategic channel development for sales team from commercial planning through customers insight to execute in field.
Work closely with brand team and sales team to translate Brand plan to trade supporting activities in the channel.

Good sensitivity of the market
Ability to work under high pressure and strict timelines, multi tasks and ad- hoc with frequency of changes.
Excellent interpersonal relationships skills.
Leadership skills and strong management skills, able to lead and drive actions.
Goal- oriented, organized team player, able to manage different stakeholders (support functions and sales team by region)
Minimum 3- 5 years of experience at same level in trade marketing GT channel.
Enthusiastic and overcome spirit with solid analytical skills.
Innovative thinking & Flexible, able to lead team in new ways of thinking and execution.

Cập nhật gần nhất lúc: 2024-04-01 14:47:31